Aki Tuovinen

Main activities and responsibilities:

• Building and management of sales & tech organization in Finland and Baltic
• Develop strong position for BRAV -brands (Swix, Toko, Ulvang, Lundhags, Helsport) in the market
• Member and strong contributor in BRAV global wholesale management team for distribution, sales & GTM strategies.
• Budgeting & P/L responsibility
• Marketing responsibility and execution including co-operation with Finnish ambassadors (e.g. Iivo Niskanen) and teams (e.g. XC Ski Team Finland).
• Successful launch of the new distribution strategy for Finland and Middle Europe as a project leader in 2021.
• Main results: Revenue of the brands has increased from 0,5 € to 4,5 million € in 7 years with healthy EBITDA

Event production & management: Hosting, stage management & audio design.

Event production / audio design references:

Biathlon World Cup, Kontiolahti 2016- / Ironman 70.3 World Championships 2023 / Finntriathlon series 2008- / Bodom Trail 2015-

Hosting / stage management references:

Motonet GP series 2021- / European Athletics Championships 2012 / Finnkampen 2011, 2022 / Ruka Nordic / Vuokatin Aateli Race (also TV commentary)

Main activities & responsibilities:

• Establish sales and service organization in Finland
• Global marketing responsibility
• Co-operation with Finnish ski factories: Peltonen Ski & KSF
• Create and perform sales and education strategy and program
• Budgeting and reporting the actions and results
• Co-operation with national & professional teams such as XC Team Fin, Team Lukas Bauer & Team Northug
• Main results: Co-operation started with Intersport Finland OY, XXL Finland & Stadium Finland

Main activities and responsibilities:

• Create and operate a strategy for omnichannel (integrated retail + e-commerce) endurance sport specialized shop
• Budgeting, executing and evaluating business in everyday basis
• Distribution and wholesale for Hannah Outdoor, KV+ & R2 Eyewear -brands
• Leading of the organization with 3 employees and several promotion persons.
• Purchasing, sales and marketing
• Production of all marketing material & promotional events. Establishing marketing media connections
• Main results: Forte Sport became one of the key cross-country racing shops in Finland with over 1000 sold racing ski pairs per year and over 1 million € annual turnover. Hannah Outdoor and KV+ established adequate position in the Finnish sport market.

Main activities and responsibilities:

• Go to market with new ski pole brand
• Create a relationship with buying groups and retailers
• Create and perform a strategy for sales, pricing and field actions
• Establish a sales and promotion organization
• Participate on product development and planning new product lines
• Introduce new OW skiwear to buying groups and key retailers
• Active contribution to marketing strategy & activities
• Main results: One Way became a market leader in cross-country and nordic walking poles in Finland within one year. Strong start for OW skiwear brand enabled the future rapid growth.

Main activities and responsibilities:

• Planning and executing Rossignol Scandinavian Nordic Program actions in Finland (Racing
• Racing Team -management, product testing and developing, promotional events, education...)
• Sales to key XC racing shops in Finland
• Plan & execute wholesale marketing strategy & activities for Rossignol XC in Finland
• Being a part of international R&D team

Main activities and responsibilities:

• SiVe Top Team for elite athletes including sponsorship negotitations, organizing training & travelling
• Event organizing & management: Hannes Junior Games, Kuopio Maraton
• Office routines
• Coaching for young athletes and for companies

Main activities and responsibilities:

• Plan and perform training camp strategy for 14-18 year old cross-country skiers from
• Monitor and supervise their training and start of their career
• Work as a team leader in Scandinavian junior championships in Gjövik, Norway 2002 and in European Youth Olympic Festival in Bled, Slovenia 2003
• Main results: Finland was a best country in 2002 Scandinavian junior championships. Personal coach for an athlete, who reached top-6 position in the FIS World Cup competition in 2004.

Main activities and responsibilities:

• Cross-country, running, hiking, trekking and bike retail