Aksinya Lazareva
Espoo
Summary
Accomplished PR & Marketing Manager with a proven track record at KeyAuto Volkswagen, Hyundai, enhancing brand visibility and spearheading market-leading campaigns. Expert in digital marketing and partnership development, demonstrated through successful promotional events and strategic sponsorships. Skilled in project management and staff leadership, consistently delivering projects under budget and within tight deadlines.
Overview
4
4
years of professional experience
1
1
Certification
Work History
PR & Marketing Specialist
Keyauto Volkswagen, Hyundai. Official Distributor
Sochi, Russia
11.2015 - 04.2017
- Managed digital and social media accounts
- Developed and implemented marketing strategies to use for launches, campaigns and promotions.
- Worked with graphic designers, contractor companies and other stuff.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Wrote and distributed press releases, articles and advertising messages.
- Generated sponsorships with related, partnering entities, events and conferences to enhance marketing objectives.
Event Organizer
Sochi Holiday
Sochi, Russia
01.2015 - 10.2015
- Developed and executed detailed event timelines to coordinate the efforts of various team members, ensuring efficient completion of tasks.
- Coordinated logistics for large-scale events, including venue selection, catering arrangements, transportation services, and accommodations for guests.
- Demonstrated adaptability in handling unforeseen challenges, ensuring events proceeded smoothly despite unexpected obstacles.
- Monitored post-event feedback from attendees to identify areas of improvement and implemented changes accordingly in future plans.
- Managed budgets for multiple events, ensuring cost-effective allocation of resources.
- Brainstormed and implemented creative event concepts and themes.
- Worked with accounting documents and reports
PR & Marketing Coordinator
Hotel "Russian Seasons" 5*
Sochi, Russia
09.2013 - 01.2015
- Worked at the Olympic Committee hotel in Sochi on the eve of the opening and holding of the Winter Olympic and Paralympic Games 2014.
- Worked with partners, media.
- Organized advertised campaigns.
- Launched new projects and their coverage in the media.
- Worked with documentation.
Education
High School Diploma -
Omnia Labor College
Espoo, Finland03.2024
Bachelor of Science - Public Relations Specialist
Kuban State University
Krasnodar, Russia06.2012
Skills
- Digital Marketing
- Social Media Marketing
- Staff Management
- Customer Relationship Management (CRM)
- Marketing campaigns
- Project Management
- Budget Administration
- Partnership Development
- Promotional Events
- Microsoft Office
- B2C Marketing
Certification
- Driver's license B
- Hygiene passport (Fin)
- Age limit passport (Fin)
Languages
Russian
Native language
English
Intermediate
B1
Finnish
Upper intermediate
B2
Spanish
Beginner
A1
Timeline
PR & Marketing Specialist
Keyauto Volkswagen, Hyundai. Official Distributor
11.2015 - 04.2017
Event Organizer
Sochi Holiday
01.2015 - 10.2015
PR & Marketing Coordinator
Hotel "Russian Seasons" 5*
09.2013 - 01.2015
High School Diploma -
Omnia Labor College
Bachelor of Science - Public Relations Specialist
Kuban State University