
Commercially focused Area Sales Manager with responsibility for a 61-store retail network across Finland, driving sales growth of insurance products through staff training, in-store development, and performance management. Acts as a key liaison between local headquarters and international partners, ensuring alignment on sales strategy, campaigns, and business objectives.
Managed a portfolio of 61 DNA retail stores retailing SquareTrade insurance, focusing on increasing sales performance and staff capability. Delivered in-store training, supported sales activities, monitored KPIs, and worked closely with local HQ stakeholders and SquareTrade London office to align on targets, campaigns, and operational improvements.
Responsible for offering wide variety of Elisa's products including mobile subscriptions, broadband, ID-security and entertainment services. Managed to win multiple sales competitions and acted as substitute team leader for team of 10 to 15 people during vacancies.