Anton Sokolov
Espoo
Summary
Experienced manager with 10 years of expertise in sales, project management, customer success, and leadership. Proficient in effectively communicating with internal and external stakeholders while adeptly resolving complex issues.
Overview
11
11
years of professional experience
Work History
Business Development Project Manager
Stealth Startup
Espoo
2023.06 - Current
- Conducted a comprehensive analysis of existing sales processes and GTM strategy to identify areas for improvement.
- Diagnosed the gaps in sales processes, restructured and optimized the sales organization for a 15-member team that resulted in 17% growth of revenue YoY and key SLA metrics improvement.
- Spearheaded the design and implementation of a revamped compensation model for the sales and customer success teams.
- Automated the lead generation process through API, achieving a capacity of generating from 40 up to 1000 leads/day.
- Developed, tested, and implemented a streamlined automation of the marketing outreach process which led to the start of inbound traffic.
- Executed a cleanup of the Salesforce CRM system, ensuring data accuracy and organizational efficiency.
- Led the transition of the sales team from Salesforce to Hubspot, providing comprehensive analysis, roadmapping all sales related processes and ensuring smooth and prompt onboarding and training.
Partner Growth Manager
Unity Ads
Helsinki
2022.09 - 2023.01
- Analyzed more than 100 partners' user acquisition campaigns using BI tools, advised and implemented improvements resulted in growth of .
- Discovered points of growth up to 50 advertising partners of Unity, helped grow revenue up to 10% per game MoM.
- Consulted the launch of the Webinar Project.
- Guided and mentored 3 new employees within the Intern project, 2 of them proceed with the full-time roles in the company.
Business Development Manager
Yandex.Market
Saint Petersburg
2021.03 - 2022.09
- Headed the business development and customer service of 1200 e-commerce partners (SMB): provided sales, launched numerous advertising campaigns, solved issues, held meetings and negotiations on the C-level.
- Led 2 independent teams of key account managers (5+8 people).
- Provided 1-1 meetings and assessment of each team member.
- Increased revenue of top e-commerce partners through the optimization of paid campaigns by 25% Y2Y.
- Implemented new CRM (Salesforce).
- Boosted the launch of more than 20 business projects.
- Hired 4 new-joiners and created Adaptation project for the department.
Senior Customer Success Manager
Yandex.Market
Saint Petersburg
2016.05 - 2021.03
- Managed 300+ SMB clients (B2B). Increased revenue of the partners marketing campaigns by 30%.
- Provided sales strategies and negotiations with top clients.
- Developed "Cashback for partners" project - launched and successfully landed the project which increased the bid auction investments of 1000 partners by 15% which increased their revenue by 30%.
- Set up and conducted project "Client's education program".
- Implemented an assessment system of personnel which led to growth of SLA key metrics by 10%.
- Hosted and moderated more than 20 public presentations offline.
Customer Success Manager
Yandex
Saint Petersburg
2013.06 - 2016.05
- Responsible for sales, growth and support of top 700 advertising clients (SMB) of leading search engine (Yandex) achieving annual increase of revenue.
- Provided analytics, customization, moderation and strategy settings for above mentioned clients' marketing campaigns.
- Created and developed a Customer care project - conducted survey, composed the task for the technical writers, and refined the "Help" documentation for advertisers.
- Hosted 10+ public presentations, where introduced new features and new products to partners.
- Conducted 15+ interviews, helped to hire more than 5 new employees.
Education
Bachelor of Science - Industrial And Organizational Psychology
Saint Petersburg State University
Saint Petersburg07.2010
Skills
- Performance marketing
- Sales
- Project management
- Negotiations
- Online advertising
- Web analytics
- BI tools (Looker, Tableau, SQL)
- Public speaking
Timeline
Business Development Project Manager
Stealth Startup
2023.06 - Current
Partner Growth Manager
Unity Ads
2022.09 - 2023.01
Business Development Manager
Yandex.Market
2021.03 - 2022.09
Senior Customer Success Manager
Yandex.Market
2016.05 - 2021.03
Customer Success Manager
Yandex
2013.06 - 2016.05
Bachelor of Science - Industrial And Organizational Psychology
Saint Petersburg State University
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