Antti Katajakunnas
Helsinki
Summary
Results-oriented Key Account & Sales Leader with 16 years in B2B and premium brand management. EMBA-trained commercial strategist skilled in revenue growth, contract negotiation, and developing joint business plans. Experienced in leading cross-functional teams to enhance customer execution and drive sustainable category growth.
Overview
19
19
years of professional experience
Work History
Sales Manager
Oy G. W. Berg. Ab & co.
Vantaa
04.2022 - 08.2025
- Achieved 200% of the 2024 annual sales target through major high-end deals (including €1.2M & €580K deals), demonstrating strong technical aptitude in material science and inspection.
- Led sales initiatives for Evident Scientific material microscopes and advanced scientific equipment, guiding B2B clients through full sales cycle to enhance client satisfaction.
- Collaborated with Evident material specialists (EU/Japan) to address complex technical cases, ensuring optimal solutions for clients.
Sales & Business Development Manager - Finland and Norway
Orcam Technologies GmbH
Helsinki
02.2020 - 04.2022
- Secured reimbursement approvals from national social insurance institutions (NAV/Kela) by effectively advocating product technology to political decision-makers, ensuring financial support for users.
- Developed Go-to-Market strategies and optimized product offerings through effective communication between Nordic stakeholders and Israeli R&D, driving cross-functional collaboration.
- Led market entry and product adoption initiatives for AI-powered assistive devices in Finland and Norway, enhancing accessibility for users.
Area Sales Manager
Kering Eyewear
Finland
01.2016 - 03.2019
- Achieved significant market penetration by onboarding major independent optical stores and securing a strategic agreement with Silmäasema (Finland's largest optical chain), driving product sales and brand representation.
- Executed market entry strategy for luxury eyewear brands (e.g., Gucci, Saint Laurent) in Finland, establishing brand presence.
- Collaborated cross-functionally to optimize product distribution and deliver sales enablement support.
Sales Representative
Luxottica
Eastern Finland
08.2014 - 12.2015
- Managed customer relationships and partner networks across Eastern Finland and Helsinki, aligning offerings with market needs and enhancing product performance to meet sales targets.
- Cultivated relationships with customers to enhance brand loyalty and repeat business.
- Demonstrated product knowledge to assist customers in selecting eyewear solutions.
- Managed inventory levels to ensure product availability for customer needs.
Partner
Riihimäen Silmäasema
Riihimäki
06.2006 - 07.2014
- Co-owned and managed a multi-channel optical retail business (physical & online) with full P&L responsibility.
- Increased sales and profitability over eight years through strategic assortment, inventory, and pricing management.
- Managed personnel, fostering high-performing team culture and ensuring effective training and development.
- Acquired comprehensive operational experience, leading to successful acquisition of company by larger optical chain.
Education
EMBA - Executive Master of Business Administration -
Henley Business School - The University of Reading
United Kingdom09.2024
Bachelor Business Administration -
EVTEK Polytechnic
VANTAA, Finland05.2006
Skills
- B2B sales
- Sales strategy
- Client management
- Technical sales
- Pipeline management
- Market strategy
- Market analysis
- Team collaboration
- Staff training
References
References available upon request.
Timeline
Sales Manager
Oy G. W. Berg. Ab & co.
04.2022 - 08.2025
Sales & Business Development Manager - Finland and Norway
Orcam Technologies GmbH
02.2020 - 04.2022
Area Sales Manager
Kering Eyewear
01.2016 - 03.2019
Sales Representative
Luxottica
08.2014 - 12.2015
Partner
Riihimäen Silmäasema
06.2006 - 07.2014
EMBA - Executive Master of Business Administration -
Henley Business School - The University of Reading
Bachelor Business Administration -
EVTEK Polytechnic