A beauty industry expert and entrepreneur with thirty years of broad-based experience in beauty, fashion and advertising, as well as commercial expertise and understanding of the consumer interface. During these years, as a makeup artist, beauty editor and trainer, I have gained a solid knowledge of the beauty product area and an eye for trends in the industry - even creating them myself.
Long experience and strong insight into various photo productions (photo and film productions). Several makeup and hair styling design and implementation assignments for numerous high-profile clients in the Finnish fashion and advertising world. In addition, I have been involved in several fashion show projects. In beauty campaigns, I have been closely involved in the design of the season's makeup looks and product selection.
Part-time trainer at Finland's leading private makeup school. Teaching topics are skin care, beauty and fashion makeup.
Student feedback: "Anu is a really skilled and professional teacher. She is straightforward and firm. I like her humor and attitude towards the field."
Planning, implementing, teaching makeup education for all levels of students in comprehensive and upper secondary schools and adult education, planning and purchasing the teaching product range. Planning national demonstration exams, based on the curriculum and demonstration exam instructions, their preparations and assessments.
EDITORIAL WORK
Elle (UK & Italy), Glamor (UK), Marie Claire (UK), Cosmopolitan (UK), The Telegraph Magazine, The Guardian Magazine, Independent Magazine, Style & Family Tunes (Germany), Amica (Italy), Esquire, Tatler, Attitude, Brazilian Vogue, Collezzioni Street & Sport, The Saturday Times Magazine, The Times, You Magazine, ES Magazine, Maxi (Germany)
ADVERTISING WORK
Head & Shoulders, Marks & Spencer, Harrods Magazine, Tesco, Etam, Tammy Girl, Knickerbox, River Island, Littlewoods, The Body Shop (Asia), Boots, Sony, Clarks, RiK2, BA Airports, Fenwick
SHOWS
Assistant for Pat McGrath on several Haute Couture & Pret‐A‐Porter Shows in Paris for Christian Dior, John Galliano and Valentino
Part-time lesson teacher, HND level teaching beauty and fashion make-up according to the given curriculum topics. At the Access level, I was also responsible for planning, implementing, and evaluating the course content and exams.
Entrepreneurial
Innovative
Flexible
Solution-oriented
Creative
Team worker
Helpful
Happy
Confident
Independent
Extroverted
Brave
Open-minded
Determined
Beauty, fashion, trends, skiing, yoga, summer cottage, cooking