Areum Son
Marketing Manager, Project Manager
Tampere
Summary
Accomplished advertising and marketing professional with background enabling strong sales through well-coordinated and targeted promotions. Delivers results using data-driven approaches and multi-channel marketing expertise. Organises strategies for maximum impact with optimum timing, collateral and placements.
Overview
14
14
years of professional experience
7
7
years of post-secondary education
Work History
Freelancer Marketer, Project Manager
Kasvu Labs oy, Cheil International, Landor HK, etc
Remote
07.2019 - Current
- Led the development of a complex web application for a marketing campaign incorporating AI technology to promote a YouTube channel while supporting shelter dog adoption initiatives (Cheil International, Kasvu labs oy).
- Handle client communications, write client reports, and communicate client agendas to other staff members for projects
- Led a remote team to develop a video chat matchmaking application and run market tests (DropBy Club, Finland)
- Collaborated with a global airline company to launch a brand campaign, offering local insights and strategies for the South Korean market (As yet to be named inc. Japan and Korea)
- Supported Japan market research and provided English-Japanese simultaneous translation during the customer visit (Landor Hong Kong, Japan)
Account manager
Wunderman Thompson Japan
Tokyo
12.2018 - 06.2019
- Managed key accounts as a primary point of contact and trustworthy marketing partner with exceptional client service
- Introduced new digital marketing methodology to expand client's market share and influence in local market
- Cooperated with a team in Singapore, analyzed digital marketing performances monthly and planned strategies accordingly for British American Tobacco Japan
- Supervised a chatbot service development project for Microsoft Japan
- Encouraged Japan team to connect with global network to work as one strong team
- Led team meetings for efficient communication and project updates.
Communication Manager
Ericsson Japan
Tokyo
03.2017 - 03.2018
- Conducted market research to inform strategical decision making in communications planning
- Planned local digital marketing strategies and ran daily operations related
- Drove global social media activations for Mobile World Congress Shanghai 2017, ensuring consistent messaging across all channels by creating a unified brand voice
- Worked closely with sales team to deliver press releases to target audience and organized PR event quarterly
- Organized and coordinated internal events to encourage employee engagement and share company vision
Assistant director
ADK Arts
Tokyo
02.2016 - 02.2017
- Supported and managed overseas exhibitions and PR in Italy, USA and Hong Kong for METI and Japan Leather and Leather Goods Industries Association
- Led digital promotions for a major Japanese writing instrument manufacturer, including building a campaign website, coordinating design of premiums and supervising a secretariat for promotions
- Directed brand website renewal for a leading Japanese cosmetics company
- Coordinated domestic and international partners to execute award-winning Asahi Glass exhibition in Milan Design Week 2016 (Red Dot Design Award in Best Communications)Led the development of strategic plans to drive business growth.
Financial Associate
Hyundai Commercial
Seoul
01.2011 - 03.2013
- Performed financial data query and analysis to monitor sales performance and develop sales strategies
- Implemented sales strategies in close cooperation with local sales branches
- Designed ERP workflows for new products and operated testing with IT team
- Successfully renewed the royalty marketing program for sales channels
- Maintained over 90% of market share in commercial vehicle captive market
- Enhanced understanding of market trends by conducting detailed research
Education
Bachelor of Arts - Korean Language and Literature
Korea University
Seoul / South Korea 03.2004 - 02.2011
Skills
Event planning and coordination
Marketing and sales strategies
Customer relationship management
Market research implementation
Brand development strategies
Event planning and execution
Digital marketing
Blog writing
Campaign execution
Languages
English
Fluent
Korean
Native
Japanese
Fluent
Chinese (Mandarin)
Intermediate
Finnish
Intermediate
Timeline
Freelancer Marketer, Project Manager
Kasvu Labs oy, Cheil International, Landor HK, etc
07.2019 - Current
Account manager
Wunderman Thompson Japan
12.2018 - 06.2019
Communication Manager
Ericsson Japan
03.2017 - 03.2018
Assistant director
ADK Arts
02.2016 - 02.2017
Financial Associate
Hyundai Commercial
01.2011 - 03.2013
Bachelor of Arts - Korean Language and Literature
Korea University
03.2004 - 02.2011