Assel Mukhametzhanova
Helsinki
Summary
Enthusiastic product leader with a genuine passion for games, deep appreciation for data, strong technical skills and a proven track record of successfully achieving business goals by addressing customer pain points and delivering exceptional user experiences.
Overview
17
17
years of professional experience
Work History
Senior Manager, Product Management
Unity Technologies
07.2023 - Current
- Leading Advertiser Experience Unit within Unity Ads.
- Responsible for strategic planning and setting business goals for development and management of all customer touchpoints within Unity Ads, encompassing payments, creative management, campaign management and optimization, as well as reporting and insights.
Team Lead - Product Management
Unity Technologies
05.2021 - 06.2023
- Heading a new strategic initiative aimed at democratizing Unity Ads offerings for all advertisers.
- Managed and directed the development of products that lowered barriers to entry for small and medium-sized game studios, facilitating simplified access to Unity Ads.
- Developed a machine learning-based product from its inception to general availability (now accounts for 81% of the total advertiser spend), fundamentally transforming the way advertisers buy on Unity Ads.
- Implemented streamlined onboarding process, introduced new payment methods and delivered valuable insights for new advertisers, leading to a twofold increase in the number of publishers initiating user acquisition efforts.
Senior Product Manager
Unity Technologies
05.2020 - 05.2021
- Accountable for leading a comprehensive overhaul of Unity Ads product offering within the evolving privacy & compliance landscape.
- Responsible for overseeing the development and redesign of the existing dashboard and APIs, campaign management lifecycle, billing methods, and enhancing reporting and insights within the new privacy framework. Additionally, actively promoting and advocating the product within the organization and among clients.
Data Product Manager
Unity Technologies
06.2019 - 04.2020
- Responsible for building and developing data pipelines to support data science development, ensuring data availability for ML model training. Overseeing interoperability between in-house and third-party systems through data source integrations.
- Responsible for overseeing the technical implementation of data compliance for Unity Ads products in accordance with new privacy laws.
Senior Data Analyst
STORA ENSO Oyj
08.2018 - 05.2019
- Leading process mining initiatives.
- End-to-end ownership of all data collection and analysis tasks, project coordination with various stakeholders.
Data Analyst
ROVIO ENTERTAINMENT
01.2011 - 01.2018
- Supporting decision process of various stakeholders by defining relevant metrics, creating reports and dashboards.
- Measuring performance of marketing campaigns and A/B tests for live games.
- Implementation and support of data pipelines.
Master Thesis Worker
NOKIA CORPORATION
01.2010 - 01.2011
- Writing Master's Thesis "Sales and Operations Planning at Nokia: Product and Solution Modes".
Project Coordinator
INNOPRAXIS Ltd
01.2009 - 01.2011
- Supporting projects with information collection and analysis, preparing reports.
- Organizing trainings, company marketing activities, collaboration with international clients.
Project Coordinator
HELSINKI INSTITUTE FOR INFORMATION TECHNOLOGY, TKK
01.2007 - 01.2009
- Planning and coordinating research group activity.
Education
Master of Science - Software Engineering
University of Eastern Finland
12.2011
Bachelor of Science - Information Systems in Economics, Business and Management
North-Kazakhstan State University, Kazakhstan
12.2005
Timeline
Senior Manager, Product Management
Unity Technologies
07.2023 - Current
Team Lead - Product Management
Unity Technologies
05.2021 - 06.2023
Senior Product Manager
Unity Technologies
05.2020 - 05.2021
Data Product Manager
Unity Technologies
06.2019 - 04.2020
Senior Data Analyst
STORA ENSO Oyj
08.2018 - 05.2019
Data Analyst
ROVIO ENTERTAINMENT
01.2011 - 01.2018
Master Thesis Worker
NOKIA CORPORATION
01.2010 - 01.2011
Project Coordinator
INNOPRAXIS Ltd
01.2009 - 01.2011
Project Coordinator
HELSINKI INSTITUTE FOR INFORMATION TECHNOLOGY, TKK
01.2007 - 01.2009
Master of Science - Software Engineering
University of Eastern Finland
Bachelor of Science - Information Systems in Economics, Business and Management
North-Kazakhstan State University, Kazakhstan
Similar Profiles
Giorgos PetkakisGiorgos Petkakis
Technical Lead Engineer at Unity TechnologiesTechnical Lead Engineer at Unity Technologies
Ricardo CastroRicardo Castro
Quality Assurance Lead at Unity TechnologiesQuality Assurance Lead at Unity Technologies
Anubhav AryaAnubhav Arya
DevOps Engineer at Unity TechnologiesDevOps Engineer at Unity Technologies
ANUSHKA VAZANUSHKA VAZ
Growth Performance Manager at Unity TechnologiesGrowth Performance Manager at Unity Technologies
Titus MwelwaTitus Mwelwa
Delivery Driver at Enset OyDelivery Driver at Enset Oy