Aynur A.

• Produced and managed customer materials and guides, enhancing user experience and satisfaction.
• Developed comprehensive consulting materials and guides to support client engagement initiatives.
  Created and presented sales retention decks, driving customer loyalty, and revenue growth.
• Owned and managed the Material Bank, serving as a central hub for B2B client materials and resources.
  Established internal processes for efficient content production, streamlining material creation workflows.
• Set up demo products, facilitating hands-on experiences for potential clients, and stakeholders.
• Managed and updated the roadmap page (roadmap.brella.io) to ensure clear communication of the product direction.
• Oversaw website product page management, ensuring accurate and up-to-date information for users.
  Revamped the Help Center (help.brella.io) through collaboration with the tech support team.
• Analyzed competitive products in order to differentiate our offerings in the marketplace.
• Investigated consumer opinions in collaboration with marketing teams, pollsters and statisticians.
• Maintained a detailed understanding of customers' needs through regular interactions with stakeholders across multiple departments.
• Tracked customer feedback and complaints regarding products and services; reported findings internally and took corrective action when necessary.
• Drafted press releases announcing new products or services.

• Onboarded, trained & guided customers on product features and best practices, enhancing their overall experience.
• Conducted regular check-ins with clients to ensure their needs were met.
• Met with customers to discuss best practices and drive outcomes.
• Assisted the sales team by providing technical expertise during the sales process.
• Utilized CRM tools to track customer interactions and report on progress towards goals.
• Collaborated with sales and marketing teams to identify upsell and cross-sell opportunities.
• Retained 90% of the key accounts portfolio.
• Collaborated with cross-functional teams to develop strategies for driving customer success.
• Resolved customer inquiries and complaints requiring management-level escalation.
• Developed custom solutions for customers based on their individual business objectives.
• Negotiated contract renewals and managed customer expectations to ensure satisfaction.
• Collaborated with customers to enhance their stakeholders' satisfaction and engagement.
  Developed comprehensive onboarding content tailored specifically for B2B clients, ensuring smooth integration and understanding of services.
• Established strong relationships with clients through regular communication and follow-up activities.
• Created a centralized content hub for B2B clients, facilitating easy access to critical resources and information.
• Crafted targeted content for the company's clients' main stakeholders, including sponsors, focusing on sales strategies and onboarding processes.
• Designed an emergency toolkit to empower the company's clients with resources and strategies for crisis management.
• Coordinated closely with Commercial Teams to gather, analyze, and advocate for customer feedback.
• Partnered with Product (Developers and Design) teams to relay customer insights, influencing product enhancements and feature developments.

Major in: Business Management, Finance, Tech Dynamics

Thesis Title: Risk management process of SMEs

Major in: Logistics, Risk Management, Finance