Brett Saxby
Finland,19
Summary
Dynamic Vice President of Sales and Marketing with a proven track record of driving revenue growth, achieving a remarkable 110% increase in MRR and customer satisfaction in both my previous roles. . Expertise in market intelligence and strategic planning enables the development of impactful partnerships and enhanced brand visibility. Renowned for exceptional leadership that cultivates team growth and fosters strong relationships, leveraging skills in communication, negotiation, and problem-solving to meet organizational goals. Committed to furthering company growth through innovative sales strategies and multidisciplinary collaboration.
Overview
12
12
years of professional experience
Work History
VP of Sales and Marketing
Quanturi Oy
Helsinki
05.2023 - Current
- Maintained and verified accurate records of pricing, sales and activity reports submitted by account managers.
- Developed and scaled new revenue streams within the SAAS framework, increasing MRR by 110%.
- Created marketing plans that included budgeting, branding, positioning, advertising campaigns, public relations initiatives, and promotional activities.
- Ensured compliance with government regulations related to sales and marketing activities.
- Developed key relationships with customers, including Fortune 100 companies, in order to build loyalty and trust.
- Collaborated with cross-functional teams such as product development, finance and accounting, IT, legal and compliance departments.
- Monitored customer feedback to improve customer service levels.
- Gained market share in new sales performance through aggressive team training.
- Used change methodologies to increase sales and led projects for increased productivity.
- Resolved customer complaints regarding sales and service.
- Identified areas of improvement within the organization's processes.
- Analyzed customer data to identify trends and opportunities for improvement.
- Developed content for websites, brochures, presentations, emails, aimed at increasing brand awareness.
- Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
- Monitored competitor products and services and maintained relationships with industry influencers and key strategic partners to identify improvement areas and grow customer base.
- Collaborated with internal teams on cross-functional projects.
- Established pricing strategies based on market conditions and product demand.
- Developed and implemented strategic marketing plans, sales plans and forecasts to achieve corporate objectives for products and services.
- Built sales forecasts and schedules to reflect desired productivity targets.
Sales Director, Global
Vaadin Ltd.
Turku
04.2021 - 05.2023
- Manage a team of account executives/SDRs and senior account executives on a global level.
- Recruited qualified professionals to build a sustainable and successful sales team in support of company goals.
- Achieved outstanding growth and exceed quarterly/yearly goals.
- Set up and maintained global account management and reporting tools and processes.
- Developed sales strategies for geographical markets leveraging insights from customers, stakeholders and market trends.
- Created development plans for global sales team to drive high-quality performance and talent pipeline to foster results-driven culture and structure.
- Support company goals and growth
- Organize customer focused events ( both virtual and live)
- Liaise with community and SDR’s to develop a better MQL process
- Sales and Marketing Strategy management team member
- Sales forecasting management, analysis, W&L (quarterly), Business planning and budgeting.
- Maintain CRM system and data collection, as well as managing Hygiene for the team
- Liaised with global marketing team on lead generation and company promotion to support market positioning and drive competitive advantages.
- Implemented creative sales and marketing strategies to assist sales team with reaching targets.
- Evaluated employee progress and compliance while identifying areas for additional coaching by monitoring daily performance.
Sr.Account Executive
Vaadin Ltd.
Turku
06.2019 - 04.2021
- Developed and executed business strategies to achieve short and long-term revenue objectives.
- Established contact with new markets by traveling to conventions and setting up meetings.
- Identified product improvements to adapt to market shifts and corporate trends.
- Liaised between Product Owners and clients regarding client accounts and new business.
- Develop processes for Key accounts
- Constantly exceed targets on a quarterly basis
- Stop churn and increase MRR with a varied account base.
- Deal on with Enterprise level clients
- High comfort level with understanding technology.
- Work with different stakeholders ( internally and externally)
- Maintain CRM system and data collection.
Channel Sales Manager
APAC and Middle, The MagiCAD Group
01.2013 - 05.2019
- Create marketing and business plan to support business strategy throughout Southern Europe, Middle East and Asia.
- Support company goals and growth.
- Analysis data to support decision making process.
- Reduce churn rate and at maintain yearly growth.
- Customer success management planning and execution.
- Onboarding and Training of Partner and Key Customers- Croatia, Singapore, Malaysia, Hong Kong, Middle East, South Korea.
- Utilise Host lead method for partners and team mates.
- Customer account management with large multinationals and governments i.e.: AECOM, Ramboll, WSP, BCA (Singapore).
- Brand Ambassador Role, which included speaking and presenting MagiCAD and BIM at events globally.
- Co ordinate Key customer information exchange.
- Organise in cooperation with Partners and Key customers product events (including hands on events, informative evenings, breakfast meetings etc).
- Project Management - Launches, New localised products.
- Create unified Omnichannel sales philospohy.
- Lead and develop customer success programs.
- Sales forecasting, analysis, P&L (quarterly), Business planning and budgeting.
- Maintain CRM system and data collection.
- Recruit, onboard and manage 5 channel teams across APAC and Middle East (Hong Kong, South Korea, Singapore, Malaysia, Middle East).
- Manage new market development analysis and planning: Croatia (Balkans), India, Italy, South Korea, Malaysia, Portugal.
Education
Bachelor of International Business - Finance/ Marketing, International business Finance International Marketing
Turku University of Applied Science
01.2009
Master of Asian Studies/Bachelor of Arts - Political Science
Australian National University
01.2003
Skills
- Team building and scaling
- Service-driven sales
- Market intelligence
- Rapport and relationship building
- Brand-building strategies
- Sales process
- Multidisciplinary team leadership
- Compelling leadership skills
- Key performance indicator tracking
- Communication and engagement techniques
Languages
English
First Language
Finnish
Intermediate
B1
Thai
Upper Intermediate
B2
Chinese (Mandarin)
Beginner
A1
Timeline
VP of Sales and Marketing
Quanturi Oy
05.2023 - Current
Sales Director, Global
Vaadin Ltd.
04.2021 - 05.2023
Sr.Account Executive
Vaadin Ltd.
06.2019 - 04.2021
Channel Sales Manager
APAC and Middle, The MagiCAD Group
01.2013 - 05.2019
Bachelor of International Business - Finance/ Marketing, International business Finance International Marketing
Turku University of Applied Science
Master of Asian Studies/Bachelor of Arts - Political Science
Australian National University
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