CHRISTOFFER JANSÉN

Finnish Council of Shopping Centers is an industry association bringing together the most prominent players in the Finnish shopping center industry - retailers, shopping center owners, managers and consultants. The council works in close connection with other national associations as well as international ones, such as the Nordic Council of Shopping Centers NCSC and International Council of shopping Centers ICSC.

• Developing and leading Finnish asset ITIS.
• +50 million euro renewal project ongoing including +25´000 sqm retail projects in cooperation with tenants. Project includes renewal of common areas, zoning, retail clustering, renewal of retail space and concepts.
• Accountable for profitability, tenant relations, brand strategy, HR development, customer experience.
• Heading center management team of 15 people

• Supported National INTERSPORT Organizations driving market appropriate growth strategies to improve retail performance.
• Regional responsibility: Scandinavia, Middle East and Africa.
• Roll out of global strategy (Omni-channel development, verticalization and global retail concept).
• Further areas of responsibility: Integration of New Licensees and Retail Project Management.

• Leading AAW Sports Division with full P&L and business development responsibility of Nike, The Athlete's Foot, INTERSPORT, Reebok, Puma and Crocs retail businesses.
• Business covered 40 stores with EUR 50-60 million turnover.
• Direct reports Brand Managers, Marketing Manager, Head of Retail and Operations.
• Headcount; back office 25, total headcount including retail stores 250.
• Monitored financial performance of store portfolio, set business plans, stock management, marketing budgets and controlled expenses to turn business profitable.
• Managed a diverse team of professionals, building a positive working environment supporting strong ownership and responsibility of team.

• Managed acquisition and development of INTERSPORT and TAF retail businesses in Russia.
• Full P&L and business development responsibility.
• Business covered 30 stores with EUR40-50 million turnover.
• Direct Reports - General Manager and Management Team.
• Head count; back office 25-30, total headcount including retail stores 250.
• Secured key partnerships by renegotiating with key landlords and suppliers. Main target to open few INTERSPORT and TAF stores in AAA locations in Moscow and St Petersburg supported by bigger units in the outskirts.
• Planned, presented and got approval from mother company in Finland to initiate Franchise Business Model for faster store network growth.
• Negotiated key terms for Franchise Business Model with key suppliers.
• Analyzed and managed vertical store portfolio including closure of unprofitable units and opening new stores & retail concepts in targeted locations.
• Strengthened internal controls by reviewing existing policies and procedures.
• Managed and developed operations and provided corrective feedback to achieve daily and long-term goals.

• Headed international sales and expansion of Footbalance.
• Monitored and steered Business- and Sales Development in Scandinavia, Estonia, Germany, Japan and USA
• Direct Reports - Country Managers UK, Germany, US, Sweden, Finland and Norway.
• Expanded market share by identifying new business opportunities and establishing strong retail partnerships.

• Headed Master Franchise and License negotiations in Europe, Asia and Middle East.
• Supported INTERSPORT retail operations in new markets Turkey, Egypt, South Korea and UAE.
• Support and monitoring covered choice of store locations, store size, retail concept, assortment planning, procurement of retail concept.
• Developed and Implemented new global "Sport to the People" retail concept in Europe and Asia in. Pilot store opened in Gothenburg, Sweden in cooperation with INTERSPORT Sweden. Further roll out in +10 countries.

• Development and launch of Budget Sport sporting goods retail concept/business. Concept developed in cooperation with INTERSPORT International.
• Monitored and developed performance of concept, set business plans, stock management, marketing budgets and controlled expenses.
• Accountable for successful launch, P&L, assortment and marketing strategy as well as business development .
• Negotiated contracts with suppliers, securing "price leadership" concept execution, targeted turnovers and profitability.
• Direct reports Senior Buyers, Marketing and VM manager, store managers.
• Managed team of 30 and TO of EUR 15M.

• Managed and developed retail operations of 5 vertically operated INTERSPORT stores.
• Direct reports Store Managers.

Key Account Manager responsible for second biggest retail group on the Finnish market.
Close cooperation with Nordic product and marketing management in preparations and execution of product launches.

Heading up market entry of Stadium retail operations and launching first stores in Finland.