Ekaterina Novikova

Coordination inside the team of projects that goes across product and supply chain areas.
Ensure countries and factories have up-to-date picture on product changes being executed through team.
Follow product change initiatives execution according to agreed processes through team.
Analyze product portfolio and recommends actions to offering to reduce complexity, e.g., delisting,
formula harmonization etc., support in business case creation.
Continuously develop product change management related processes. Recommends improvements.
Verify completeness and accuracy of processes.
Support with central point of contact for cross region demand – supply requests. Coordinate /
orchestrate the process. In and outbound.

Key responsibility is to lead and manage both strategic and operational portfolio projects to ensure growth and efficiency and to be able to win in the decorative market.
Coordination inside the team of projects that goes across product areas, e.g. label-process implementation, re-branding projects (product related-tasks), implementation of new legislation.
Securing or coordinating processes and ways-of-working but also planning and driving the implementation and modifications of different processes in international cross-functional context.
Own and manage transparency and knowledge related to product portfolios and formulations together with responsible Product Owner(s).

Product management experience 5+ years
Managing the entire product lifecycle from strategic planning to tactical activities.

Continuously monitor the market to identify new opportunities and gain competitive advantages.

Understand customer needs and gather product requirements.

Product portfolio development and optimization.
Plan the launch of new releases and manage the cross-functional team to execute the plan.

Analyzed sales performance trends and developed actionable insights for decision-making.

Designed and implemented sales reporting structures (daily, monthly, quarterly).

Assessed the effectiveness of trade marketing campaigns and optimized sales strategies.

Managed sales forecasting and market trend analysis.

Conducted ABC/XYZ analysis to optimize sales strategies.

Monitored sales plan execution and evaluated marketing effectiveness.

Oversaw inventory management and demand forecasting.

Collaborated with production sites to ensure optimal stock levels.

• Purchasing Lead Specialist | Pentacon (Security Systems) | 2007–2008
• Purchasing Assistant | Laventa (Retail) | 2006–2007
• Sales Assistant | Nord (Media & Advertising) | 2003–2006