
Building the engine, not just driving the car.
I have spent the last several years leading high-performance sales development teams across EMEA and global markets. Throughout that time, my focus has consistently been on the underlying mechanics: the processes, data hygiene, and forecasting models required to make a team scale.
While my titles have been in leadership, my approach is rooted in operations. I specialize in connecting frontline activity to executive-level reporting to ensure CRM data actually reflects our growth trajectory and informs strategic decisions.
My focus areas include developing rhythms for pipeline visibility, consistent forecasting, and building reports with a clear understanding of how they affect both the AE on the floor and the VP in the boardroom. I have hands-on experience integrating Marketing, Sales, and Customer Success into a single workflow, as well as managing KPI structures, territory planning, and CRM optimization.
I am now moving fully into Revenue Operations, applying my background in commercial leadership to build and manage the systems that will drive our 2026 growth.
Directed enterprise BDR team across EMEA with eight direct reports.
Co-led SMB and mid-market teams, providing second-line support for APAC and Americas.
Managed hybrid inbound and outbound sales strategies in a remote-first environment.
Achieved 28% year-over-year growth in sourced pipeline.
Improved MQL to SQL conversion rate by 20%.
Reduced forecast variance by approximately 18%.
Accelerated ramp time for new hires by about 30%.
Spearheaded key initiatives including Pipeline 2.0 for KPI and reporting standardization.
Scope Managed 8 Enterprise BDRs across EMEA. Hybrid inbound/outbound with account development. Remote multi-market leadership. Impact +30% enterprise-sourced pipeline. +22% meeting-to-opportunity conversion. -20% low-quality SQLs. 95%+ AE SLA adherence. Key Initiatives Enterprise Precision – segmentation model. Control Tower – pipeline quality dashboard.
Oversaw eight internal SDRs and five vendor SDRs, enhancing coverage from SMB to enterprise.
Achieved approximately 40% of regional pipeline sourced by team efforts.
Increased SQL acceptance rate by 20% through targeted initiatives.
Reduced inbound response time by 30% to improve efficiency.
Boosted outbound contribution by 18% through effective strategies.
Implemented scoring and qualification refinement to prioritize key initiatives.
Optimized inbound distribution with fastlane routing for improved responsiveness.
Established future vision for SD organization across EMEA.
Coached and supported SD representatives in daily operations.
Developed high-performing SD team, achieving recognition as best-in-class partner to BDM team.