Evgeniya Larkova

Summary

Experienced Digital Marketing Manager with over 9 years of expertise in strategic planning, market research, content creation, and team leadership. Proven ability to manage campaigns and deliver results across digital and traditional marketing channels, with a focus on data-driven decisions and cross-functional team collaboration.

Marketing professional with broad expertise in developing and implementing digital strategies that enhance brand awareness and customer engagement. Recognized for fostering collaborative team environments and delivering impactful results. Skilled in social media marketing, SEO, and analytics, valued for adaptability and reliability.

Overview

years of professional experience

Work History

Digital Marketing Manager

Ariela Consulting LLP

02.2024 - Current

Conducted in-depth market research to identify client requirements and emerging trends
Developed actionable insights into service demand and business expansion opportunities
Negotiated with partners to optimize promotional placements and visibility
Created tailored content strategies that aligned with client objectives

Head of Digital Marketing Department

Data Integration Software KZ LLP

01.2018 - 12.2023

Planned and executed digital and print marketing campaigns to drive engagement
Monitored and optimized performance metrics for better ROI
Developed and implemented content strategies for publications, enhancing audience reach
Managed and allocated marketing budgets with a focus on cost-efficiency

Marketing Director

News Media Kazakhstan LLP

01.2015 - 12.2017

Designed multi-channel marketing strategies to improve branding and revenue
Supervised content creation and distribution across digital and print platforms
Built strategic partnerships to boost media presence and audience engagement

Education

Skills

Campaign strategy
SEO
Analytics
Online reputation management
Statistical analysis
Competitor benchmarking
Actionable insights
Copywriting
Strategy development
Audience targeting

Team coordination
Remote team management
Strategic decision-making
Marketing budget planning
ROI optimization
Content marketing strategy
Social media management
SEM strategy development
Digital marketing
Search engine optimization

Additional Information

Experienced in working remotely across international locations, including Spain., Available for global collaboration and flexible with time zones.

Languages

Russian

English

Personal Information

Title: Digital Marketing Manager

Timeline