Fadia Rafia Rafa
Jyväskylä,08
Summary
Creative and analytical Marketing Specialist with a strong background in digital marketing, content creation, and campaign management. Eager to leverage expertise in social media strategies, email marketing, and compelling storytelling to drive brand engagement and achieve organizational goals in a fully remote capacity.
Overview
5
5
years of professional experience
Work History
Marketing Counselor (Internship)
Jobgo International Oy
Helsinki
01.2023 - 06.2023
- Led storytelling marketing campaigns across various platforms including social media, email, and online communities.
- Conducted competitor analysis and market research to enhance content relevancy and freshness.
- Utilized A/B testing and analytics to optimize campaign performance, focusing on KPIs such as engagement and follower growth.
Marketing Manager
Ribana
Dhaka Bangladesh
01.2022 - 07.2022
- Developed and implemented comprehensive digital marketing strategies, enhancing product development and community engagement.
- Managed social media and SEO efforts, ensuring compelling and persuasive copywriting that resonates with target audiences.
- Led storytelling marketing campaigns across various platforms including social media, email, and online communities.
- Conducted competitor analysis and market research to enhance content relevancy and freshness.
Marketing Specialist
Worldtrac (Business Consultancy Firm)
Dhaka Bangladesh
01.2021 - 12.2021
- Developed and implemented comprehensive digital marketing strategies, enhancing product development and community engagement.
- Managed social media and SEO efforts, ensuring compelling and persuasive copywriting that resonates with target audiences.
Public Relations Executive
Organicare
Dhaka, Bangladesh
01.2020 - 07.2020
- Manage whole social media platforms of the brand, organized campaign, felid and online.
- Conducted competitor analysis and market research to enhance content relevancy and freshness.
- Utilized A/B testing and analytics to optimize campaign performance, focusing on KPIs such as engagement and follower growth.
Social Media Customer Care Agent
X Integrated Marketing Agency
Dhaka Bangladesh
06.2018 - 12.2019
- Enhanced customer interactions through effective communication and feedback strategies, contributing to significant service improvements and customer satisfaction.
- Managed social media and SEO efforts, ensuring compelling and persuasive copywriting that resonates with target audiences.
- Reply over 100 queries in an hour and make it real time response, enhancing KPI is the major responsibility.
Education
Master of Science - Digital Marketing And Corporate Communications
University of Jyvaskyla
Jyväskylä06-2024
Bachelor of Science - Public Relations
University Of Liberal Arts
Bangladesh05-2020
Skills
- Content Creation and Visual Storytelling
- Campaign Management and Email Operations
- SEO and Google Analytics
- Social Media and Community Management
- Data Analysis and Optimization
- Creative and Persuasive Copywriting
- Remote Collaboration Tools: Discord, Jira
- Video Editing and Graphic Design (Adobe Premiere Pro)
- Fluent in English (C2), Bengali (Native), Hindi (Intermediate)
Timeline
Marketing Counselor (Internship)
Jobgo International Oy
01.2023 - 06.2023
Marketing Manager
Ribana
01.2022 - 07.2022
Marketing Specialist
Worldtrac (Business Consultancy Firm)
01.2021 - 12.2021
Public Relations Executive
Organicare
01.2020 - 07.2020
Social Media Customer Care Agent
X Integrated Marketing Agency
06.2018 - 12.2019
Master of Science - Digital Marketing And Corporate Communications
University of Jyvaskyla
Bachelor of Science - Public Relations
University Of Liberal Arts
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