Fanni Sillanpää

(On study leave 1.2.-15.6.2024)

(On parental leave 9/2019-6/2022)

• Developed sales plans, goals, strategies to achieve individual and teams targets
• Developed relationships and business with key clients, while maintaining existing customer base
• Successful relationship handling and sales development with a proven track record
• Developed Power BI wholesale reporting for wholesale business needs with a joint team
• Created reports and supported team to make data-based decision
• Tracked monthly sales to generate reports for business development planning and to do sales estimations
• Annual sales and marketing cost budgeting for own customer base
• CRM key user in whole sales organization

• Responsible of Scandinavian market area sales operations in collaboration with Head of Sales and local sales agents
• Key account customer relationship handling
• B2B web shop administrator
• Product pricing in currency and demand planning
• Agent provision calculations and commission handling
• Debt collection process development

Bachelor thesis examined the customers at Brothers. The research studied customers demographic features, lifestyle and their thoughts about the brand.

The thesis research based on customer survey including approximately 1900 answers.