Geoffrey Pororo

Wallow is a digital business that uses AI and Machine Learning to provide a trialing ground for skilled migrant talent for companies in the Nordics over once-off innovation sprints, with the relationship transitioning into full-time employment.

Key Achievements for this Role:

• Developed Service Design concept for the business.
• Created brand identity strategy and managed its creative execution.
• Guided front-end development (UX/UI design) of the platform pages.
• Developed and implemented business plan to secure pre-seed capital funding for the service concept.

9X Genetics is a breeder of registered pedigree seed-stock cattle including embryos from high performing females and semen from top level genetics breed defining bulls sold to commercial beef cattle producers.

Vital Achievements for this Role:

• Co-created digital roadmap for the business to diversify its product offering towards online mentoring services for emerging beef cattle producers.
• Delivered $300 000 in annual revenue from the operation, representing a 15% top-line growth advantage relative to the top three (3) competing breeders.
• Enabled credit worthiness of 30 emerging farmers through the provision of online training and mentoring services to improve their enterprise productivity levels prior to funding solicitation.

Appointed by Oko Global as a Go-to-Market (GTM) Advisor for the establishment of the company’s preventative puncture sealants business in Botswana.

Vital Achievements for this Role:

• Championed opportunity studies for Oko puncture solutions in Botswana, identified a new niche for cattle trailers, and obtained 60% market share for the segment in just 2 years.
• Developed Go-to-Market (GTM) plan, growth strategy, and product launch plan for the Botswana market, leading to 10% market penetration during the 1st year of launch.
• Drove Oko brand for Botswana presence on social media resulting in 1200 followers during the first 4 months of establishment.

Gabz FM is an adult contemporary radio station known for its intellectual approach to news and contemporary global issues.

Vital Achievements for this Role:

• Devised efficient brand governance mechanisms to weave in the brand across key business processes, resulting in 20% increase in marketing effectiveness compared to the previous strategic cycle.
• Commissioned Customer Relationship Management (CRM) system to accelerate lead conversion rates amounting to 25% jump in monthly sales revenue.
• Diversified audiences across radio programmes by 15% through a co-created customer feedback loop, managed through Social Media platforms.

Bayport is a pan-African payroll deduction micro-lender known for its predisposition to responsible lending practices that has seen it increasing its footprint into 11 African and 3 South American countries.

Vital Achievements for this Role:

• Conceived financial literacy development tools for the business, which resulted in a reduction of 35% in Non-Performing Loans (NPLs) by the end of Year 2 of roll-out.
• Minimised staff turnover in the telesales divisions by 5% and cost of real estate by 15% through a new office design layout, refurbishment, and fit-out initiative.
• In liaison with Group Marketing Executive, established “The Bayport Way Customer Service Charter, which resulted in 5% of annual deals coming from non-sales staff.
• Spearheaded the attainment of customer protection certification from the reputable “Smart Campaign”, endorsing the business’ credentials as a responsible lender which helped attract $5 million in equity funding from private equity investors for the growth of the loan book.
• Curated design and development of the customer care portal for the business by the IT team resulting in alternative sales from the portal averaging 20% of those from the ground sales teams.
• Developed and implemented promotional campaigns to increase customer engagement and Top-of-the-Mind Awareness of the new brand.
• Created and managed content for website, email, social media, and other marketing channels.
• Managed special projects related to marketing initiatives including their budgeting process and timelines.
• Reviewed existing campaigns for effectiveness and devised ways to improve them.
• Generated reports on sales figures, market share analysis, ROI calculations.

Vital Achievements for this Role:

• Delivered lectures to undergraduate classes of varying sizes.
• Developed syllabi, lesson plans and lecture materials for courses taught.
• Provided guidance to students on course selection, career planning, and other educational matters.

Vital Achievements for this Role:

• Entrenchment a formalised product development and innovation charter for the company, reducing time to market by 3 months across new product development programmes.
• Crafted brand strategy, product development and market launch for the new unisex Alcoholic Fruit Beverage – “Core Cider” stealing 6% market share from competition.
• Championed rebranding of the St Louis Lager based on “Pride in Origins” communication platform, stealing 5% market share from mainstream competitor brand - Windhoek Lager.
• Accelerated promo rollout by 7 days because of tools of cycle integration and collaboration between Marketing and Sales divisions co-created with key departments.

Vital Achievements for this Role:

• Attracted during the first year of launch, $300 000 in increased government funding of the business incubator programme through the development of a new brand identity.
• Increased business incubator entrepreneur recruitment by 12% as yearly average through the development of a business incubation business plan.