Geoffrey Pororo
Turku
Summary
Design strategist and lecturer specialising in behavioural systems, service design, and organisational transformation. My work focuses on how behaviour is shaped by underlying structural, cultural, and relational conditions within organisations and societies. I bring a qualitative, practice-based, and design-informed perspective to behavioural design, with particular emphasis on observation, pattern recognition, and participatory approaches to systemic change. My research explores how conditions of participation—such as language, institutional structures, and organisational culture—influence decision-making, engagement, and access within innovation and labour market systems. I am currently developing a practice-based research trajectory examining behavioural patterns within institutional systems, alongside a forthcoming book, Seen, But Not Heard—Blind Spots in Nordic Talent Systems, which investigates participation and systemic bias in talent infrastructures.
Overview
15
15
years of professional experience
Work History
Lecturer
Novia University of Applied Sciences
Turku
01.2025 - Current
- Design and delivery of MBA-level courses in Service Design and Sustainable Business Design
- Teaching systems thinking and behavioural dynamics within organisational and societal contexts
- Guiding students in analysing behavioural patterns through qualitative research and design inquiry
- Integration of applied methods including observation, pattern recognition, and intervention design
- Supervision and assessment of student projects and master’s theses
- Development of curriculum addressing sustainability transitions, organisational change, and design-led strategy
- Facilitation of studio-based and challenge-driven learning environments
Lecturer
University of Botswana
Gaborone, Botswana
05.2011 - 04.2012
- Teaching industrial design processes and product innovation
- Contribution to departmental research and faculty projects
- Support in establishing prototyping capabilities
Education
MBA - Service Design
Novia University of Applied Sciences
Finland01-2024
MA - Design & Branding Strategy
Brunel University London
United Kingdom01-2005
BSc - Industrial Design
University of the Arts
Philadelphia, USA01-1999
Skills
System Notes™ (Developer)
- Practice-based diagnostic approach for observing and interpreting behavioural patterns within organisational and societal systems
- Focus on narrative observation, pattern detection, and participation analysis
- Identifies behavioural bottlenecks affecting decision-making, engagement, and system performance
- Applied in teaching and research to support systems thinking and behavioural design interventions
Research Interests
- Behavioural systems and organisational dynamics
- Systems thinking and design for societal change
- Emotional and narrative infrastructures in organisations
- Participatory and action-oriented design research
- Institutional participation and labour market integration
- Sustainability transitions and governance
Languages
English
Proficient
C2
Finnish
Elementary
A2
Research Experience
- Qualitative, practice-based research grounded in design inquiry
- Experience with narrative observation, organisational sensemaking, and reflective interventions
- Focus on identifying behavioural and relational bottlenecks in complex systems
- Ongoing doctoral-level research development on emotional infrastructure and systemic participation
- MBA research thesis on Finnish labour market structural dynamics
ACADEMIC ACTIVITIES
- Curriculum development for design and sustainability education
- Supervision and assessment at undergraduate and postgraduate levels
- Guest lectures and participation in academic juries and design challenges
Selected Work (In Progress)
- Seen, But Not Heard—Blind Spots in Nordic Talent Systems (Book manuscript)
- Examines behavioural patterns in labour markets and innovation systems
- Focus on participation, systemic bias, and institutional readiness
Timeline
Lecturer
Novia University of Applied Sciences
01.2025 - Current
Lecturer
University of Botswana
05.2011 - 04.2012
MBA - Service Design
Novia University of Applied Sciences
MA - Design & Branding Strategy
Brunel University London
BSc - Industrial Design
University of the Arts