Gisella Bachmann
Helsinki,18
Summary
As an experienced digital marketer, I have a proven track record of helping B2B companies achieve their goals. With expertise spanning brand strategy, content creation, event management, communications, lead generation, and growth marketing, I excel at crafting impactful, results-driven campaigns.
You'll find me to be well-spoken, energetic, confident, and personable - the type of person you and your customers can rely on. I thrive in a creative, international work environment and am adept at developing innovative marketing solutions tailored to the unique needs of clients. My diverse skillset and collaborative mindset make me a valuable asset for your organization.
Overview
30
30
years of professional experience
Work History
Marketing Manager
Aplicom Oy
08.2019 - Current
- Elevated brand visibility by developing and executing comprehensive marketing campaigns across multiple digital platforms.
- Developed and executed comprehensive marketing strategies to drive brand awareness, lead generation, and revenue growth
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Optimized website content for improved search engine rankings and increased web traffic.
Project Manager, Marketing & Events
Mapvision
05.2012 - 12.2018
- Managed end-to-end marketing campaigns and events, including planning, execution, and analysis
- Developed and implemented comprehensive marketing strategies to drive brand awareness and lead generation
- Oversaw web and social media presence, creating engaging content and managing online communities
- Collaborated cross-functionally to coordinate marketing, communications, and event activities
Program Coordinator
FINTRA Finnish Trade Organisation Ltd
04.1995 - 05.2012
- Planned and executed marketing and communications initiatives, including events and campaigns
- Supported the delivery of programs and services to members and partners
Education
Bachelor of Hospitality Management -
Haaga-Helia University of Applied Sciences
01.2007
Commercial College Graduate - Study Programme in Customer Services and Marketing
MJK Institute
01.1998
Skills
- Digital Marketing
- Brand Management
- Project Management
- Corporate Communications
- SEO/SEM
- Event Management
- B2B Lead Generation
- Social Media Marketing
Languages
Estonian, Finnish
Native language
Estonian
Bilingual or Proficient (C2)
Finnish
Bilingual or Proficient (C2)
English
Proficient
C2
Swedish
Elementary
A2
German
Elementary
A2
Timeline
Marketing Manager
Aplicom Oy
08.2019 - Current
Project Manager, Marketing & Events
Mapvision
05.2012 - 12.2018
Program Coordinator
FINTRA Finnish Trade Organisation Ltd
04.1995 - 05.2012
Commercial College Graduate - Study Programme in Customer Services and Marketing
MJK Institute
Bachelor of Hospitality Management -
Haaga-Helia University of Applied Sciences
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