Gustavo Zaccherini

Store Director for FSS Celine Tornabuoni and Celine Rinascente

- Business and client development with a strong focus on high-profile clientele

- Brand ambassador, ensuring a distinctive and consistent brand image.

- Overseeing and put in place VM installation and launches, store operations, compliance and retail excellence standards.

- Talent scouting and development to drive business success.

Project and Achievements:

- Opening and closing of Rinascente store (2023)

- Reopening of the brand new Tornabuoni store after refurbishment ( 2024)

- Turnover growth from 6MEuro (2022) to 12MEuro (2024), team expansion from 7 to 16 FTE.

ASM Pilot & Flagship Store, Sloane street

- Overseeing sales, Visual Merchandising implementations, customers experience and operation.

- strategic relationships with key internal and external stakeholders.

- Full Execution of Retail Excellence.

- Identifying, attracting and retain talents.

In Store Visual Merchandise and VM Trainer Ambassador:

- Collaborate closely with EME VM and Buying team to optimise product display and business turnover.

- implemented special projects and window display ( launches, events, trunk shows).

- Deliver in-store training to strengthen product knowledge and brand awareness.

- Identify store VM support and develop talent.

Project & Achievements:

- Opening and relocate of the UK Flagship & Pilot store

- Managed HUB Balenciaga, awarded as the best business retail project during COVID time ( 4M generated ).

- recognized as an ACE Ambassador for customers experience excellence ( 95+% score).

- BB Chat, AI-based client interaction project.

Luxury Multibrand boutique ( Maison Margiela, Rick Owens, Yohji Yamamoto, Ann Demeulemeester, Marsell .. ..)

- full management of the boutique's operations and multi-brand image.

- Responsible for VM displays, window installation and product launches, collaborating closely with brands and designers.

- buying campaign analysis to define future merchandising strategies

- Sale-driven strategy and client engagement

- Social media and digital marketing strategy.