Hannu Rankinen

• Currently defining and implementing business solutions focused on customer analytics.
• Product owner for various marketing tools: Adobe Analytics, Adobe Tags, Google GTM, SiteImprove, Brightedge, Heap Analytics.
• Responsible for contract negotiations with vendors.
• Hybrid

• Played a key role in web analytics, contributing to data-driven decision-making for a prominent financial services group.
• Hybrid

• Led a group focused on digital sales and services within an alliance of primarily mutual insurance companies in Europe.
• Facilitated knowledge exchange, business-driven learning & development, and joint innovation among partners.

• Member of a group focused on digital sales and services within an alliance of primarily mutual insurance companies in Europe.
• Information is shared, knowledge is exchanged, business-driven learning and development takes place, and innovation is pursued collaboratively among partners.

• Contributed to the Mobiliar Lab for Analytics, exploring the potential of advanced analytics over large volumes of data in the insurance industry.
• 6 months

• Responsibilities included Web Analytics, SEO & SEM, Data collection, Feedback Data Collection, Event Management, and NPS.
• Developed and maintained dashboards for real-time monitoring of key performance indicators.
• Improved website user experience by analyzing web traffic patterns and implementing data-driven design updates.

Implemented performance metrics to evaluate success of business development initiatives and strategies.

• Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
• Built relationships with customers and community to establish long-term business growth.