Chief Editor, Innovator and Content Production Professional
Innovative, visionary, and people-oriented – that's how I would describe myself as a Chief Editor. I am an experienced expert in digital media, content production and leadership.
Currently I am responsible for Finland's largest magazine group (Apu-media, Image, and Mondo). Previously, I was in charge of Finland's largest women's lifestyle magazine (Me Naiset).
I am a passionate advocate for digitalization and believe in the new narrative forms and technological solutions it offers. I have successfully implemented these visions in various roles, developing significant digital content and editorial processes in collaboration with other top experts in Finland's leading afternoon newspaper. My content expertise spans a wide range of topics, from societal issues to lifestyle. Additionally, I have effectively led brand development initiatives.
I am familiar with effective collaboration with media and consumer sales. As a leader, I set an example by combining my strong professional expertise with effective people management. I have received positive feedback for my ability to inspire and continuously develop my work community. I have maintained my professional development through continuous education and training.
Comprehensive transformation of the organization, job roles, and content. Shifting from print-focused practices to a digital-first approach. Development and implementation of an application. Apu was recognized as the Audience Magazine of the Year, Image for the Cover of the Year, and Apu Juniori with a Special Edit Award, among other accolades.
As the Chief Editor of Me Naiset, I revamped the magazine and editorial workflows, increased digital content, and transformed the traditional women's magazine into a multifaceted women's discussion platform. Me Naiset was Finland's largest general interest magazine in terms of overall reach.
Menaiset.fi grew to become one of Finland's largest content sites, reaching over a million unique visitors weekly. The establishment of Me Naiset Radio took place in 2021.
In addition to overseeing digital content, I had responsibilities for visual editing, lifestyle content at Ilta-Sanomat, and print sales features. I also managed the social media strategy and execution for Ilta-Sanomat. Other tasks as Editor-in-Chief included developing editorial organization and enhancing visual elements on the website. I was a member of the Ilta-Sanomat editorial management and the Ilta-Sanomat executive team.
I managed Ilta-Sanomat's digital content and its development, including overseeing the front page of iltasanomat.fi. In addition to content oversight, I was responsible for visual editing, lifestyle content at Ilta-Sanomat and print sales features.
Responsible for Ilta-Sanomat's entertainment section both in print and online. I also planned and implemented the redesign of two major weekend supplements.
5/2000-10/2006 Editor, News Editor, and Managerial Roles in Ilta-Sanomat's Entertainment Department and News Desk.
Central Chamber of Commerce's Women Leaders Mentoring Program 2020-2021
Leadership Course in Sustainable Economic Policy, Sitra, August 31 - November 15, 2022
Member of the Advertising Ethics Council Jury 1/2019-12/2021
Member for the Grand Journalism Prize 2022 - ongoing