Iina Artima-Kyrki
Helsinki
Summary
An innovative, visionary, and people-centred change leader. I have deep expertise in communication, digital content production and people leadership. I am currently responsible for content and business performance across A-lehdet's current affairs media group and several media bränds. I also oversee digital service development and the photo desk. I am a member of A-lehdet's media business executive team. Previously, I led Finland's largest women's talk-of-the-town media brand. Before that, I worked for several years in leadership roles in news media. I am a passionate advocate for digital transformation. I have developed significant digital content offerings and editorial processes at Finland's leading newspaper. My editorial expertise spans a wide range of topics and I have a strong track record in successful brand development. I am experienced in delivering results through close collaboration with media sales and consumer sales teams. As a leader, I lead by example by combining strong professional expertise with people leadership. I have received positive feedback for my ability to inspire and continuously develop my teams and workplace community. I maintain my own professional growth through ongoing learning and training. Chief Editor, Innovator and Content Production Professional
Overview
26
26
years of professional experience
1
1
Certification
Work History
Director, Media group, Editor-in-Chief
A-lehdet
Helsinki
04.2024 - Current
- Direct content and business strategies for Media Group, A-lehdet. I am supervising digital service innovation and visual desk operations. I lead a team of about 40 people.
- Digital growth and service development (including apps, web and audio), as well as multichannel strategies
- Brand renewals and launches
- Change management, organisational and process transformation
- Member of the executive team
- Content monetisation and collaboration with media sales and consumer sales
- Manage annual budgeting and financial planning processes, optimising resource allocation and cost control.
Chief Editor (Several media brands)
A-lehdet
08.2021 - 03.2024
- Comprehensive transformation of the organization, job roles, and content.
- Shifting from print-focused practices to a digital-first approach.
- Development and implementation of an application.
- Received multiple awards including Audience Magazine of the Year and Cover of the Year for outstanding contributions to publication quality.
Me Naiset Chief Editor
Sanoma Media Finland
09.2016 - 09.2021
- As the Chief Editor of Me Naiset, I revamped the magazine and editorial workflows, increased digital content, and transformed the traditional women's magazine into a multifaceted women's discussion platform.
- Menaiset.fi grew to become one of Finland's largest content sites, reaching over a million unique visitors weekly.
- Established Me Naiset Radio in 2021.
Managing Editor: Digital Content
Sanoma Media Finland
09.2015 - 09.2016
- Oversaw digital content, visual editing, lifestyle content, and print sales features at Ilta-Sanomat, ensuring cohesive brand messaging across platforms.
- Managed social media strategy and execution for Ilta-Sanomat, increasing audience engagement and brand visibility.
- Developed editorial organisation and enhanced visual elements on the website, improving user experience and content accessibility.
- Contributed as a member of the Ilta-Sanomat editorial management and the Ilta-Sanomat executive team.
Managing Editor, Digital Content and Lifestyle
Sanoma Media Finland
11.2014 - 09.2015
- I managed Ilta-Sanomat's digital content and its development, including overseeing the front page of iltasanomat.fi.
- Oversaw visual editing, lifestyle content at Ilta-Sanomat, and print sales features.
Managing Editor, Lifestyle Weekend Edition
Sanoma Media Finland
11.2006 - 10.2013
- Responsible for Ilta-Sanomat's entertainment section both in print and online.
- I also planned and implemented the redesign of two major weekend supplements.
Editor, News Editor, and Managerial Roles in Ilta-Sanomat's Entertainment Department and News Desk
Ilta-Sanomat
05.2000 - 10.2006
Education
No Degree - Sanoma Next Leadership Program
Aalto University Executive Education
HelsinkiNo Degree - Leadership Training
Poynter Institute in Florida
FloridaNo Degree - Sanoma Jump Training, A Leadership Program
Heko
HelsinkiMaster of Science - Faculty of Social Sciences
University of Helsinki
HelsinkiSkills
- Teamwork and Collaboration
- Self-Directed
- Analytical and Critical Thinking
- Recordkeeping
- Networking
- Digital content strategy
- Audience engagement
- Application development
Certification
- Central Chamber of Commerce's Women Leaders Mentoring Program, 2020-2021
- Leadership Course in Sustainable Economic Policy, Sitra, 2022-08-31, 2022-11-15
- Member of the Advertising Ethics Council Jury, 2019-01-01, 2021-12-31
- Member for the Grand Journalism Prize, 2022 - ongoing
Languages
Finnish
English
Swedish
Timeline
Director, Media group, Editor-in-Chief
A-lehdet
04.2024 - Current
Chief Editor (Several media brands)
A-lehdet
08.2021 - 03.2024
Me Naiset Chief Editor
Sanoma Media Finland
09.2016 - 09.2021
Managing Editor: Digital Content
Sanoma Media Finland
09.2015 - 09.2016
Managing Editor, Digital Content and Lifestyle
Sanoma Media Finland
11.2014 - 09.2015
Managing Editor, Lifestyle Weekend Edition
Sanoma Media Finland
11.2006 - 10.2013
Editor, News Editor, and Managerial Roles in Ilta-Sanomat's Entertainment Department and News Desk
Ilta-Sanomat
05.2000 - 10.2006
No Degree - Sanoma Next Leadership Program
Aalto University Executive Education
No Degree - Leadership Training
Poynter Institute in Florida
No Degree - Sanoma Jump Training, A Leadership Program
Heko
Master of Science - Faculty of Social Sciences
University of Helsinki