JOONA SALOKANGAS
Summary
Experienced SaaS and FinTech executive with a proven track record in scaling businesses, driving revenue, and building high-performing teams. Expertise in strategic leadership, B2B and B2C growth, KPI-driven operations and client relationship management. Passionate about sustainable growth and fostering dynamic workplaces.
Overview
10
10
years of professional experience
Work History
Co-CEO
FREE.fi
02.2024 - 10.2024
- Directed top-line operations involving diverse market areas.
- Grew gross revenue by 5% month-over-month to €3.2M.
- Revamped B2C service into a proactive sales unit.
- Shifted marketing approach to emphasize revenue generation.
- Launched 'DirectPay,' Finland's first invoicing solution for streamers.
- Elevated financial insights through live data analysis.
Interim CSO
FREE.fi
09.2023 - 01.2024
- Shifted B2B customer service to proactive account management, cutting churn.
- Acquired 3 top-performing clients, driving portfolio growth.
- Established monthly revenue metrics to enhance decision-making.
Regional Growth Director
Meltwater Nordics
02.2021 - 06.2023
- Managed a team of 13 located in Finland, Sweden, and Norway.
- Achieved $2.6M ARR growth in 2021 and $2.4M in 2022..
- Reported directly to EMEA VP and contributed to Nordic management.
Growth Director
Meltwater Finland
02.2020 - 01.2021
- Executed strategies contributing to $1.4M uplift in ARR.
- Recruited and developed high-performing sales teams.
- Exceeded all revenue and profit targets.
Growth Executive & Team Lead
Meltwater Finland
08.2019 - 01.2020
- Ranked Top 2 in EMEA sales (2018) and Top 5 (2019).
- Achieved 150k€ monthly recurring revenue increase through team efforts.
Jr. Growth Executive
Meltwater Finland
08.2017 - 08.2018
- Consistently exceeded sales quotas for 15 consecutive months.
Marketing & Sales Assistant
Finance Link
06.2016 - 02.2017
Marketing Trainee
ABB
05.2014 - 12.2015
Education
Master of Science - Marketing
University of Helsinki
12.2017
Skills
- Strategic Leadership
- Revenue Optimization
- Team Development
- Sales Growth
- KPI Management
Languages
Finnish: Native
English: Very good
Swedish: Good
Timeline
Co-CEO
FREE.fi
02.2024 - 10.2024
Interim CSO
FREE.fi
09.2023 - 01.2024
Regional Growth Director
Meltwater Nordics
02.2021 - 06.2023
Growth Director
Meltwater Finland
02.2020 - 01.2021
Growth Executive & Team Lead
Meltwater Finland
08.2019 - 01.2020
Jr. Growth Executive
Meltwater Finland
08.2017 - 08.2018
Marketing & Sales Assistant
Finance Link
06.2016 - 02.2017
Marketing Trainee
ABB
05.2014 - 12.2015
Master of Science - Marketing
University of Helsinki
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