Karoliina Tuomisto
Espoo
Summary
Top-notch Business Director with proven track record of success leading and growing organisations. Strong background in strategic planning, brand management, problem solving and team development. Skilled in identifying opportunities and implementing practical business strategies with commitment to staying informed about latest trends, technologies and best practices.
A global citizen, backed by a diverse international background. Having grown up immersed in various cultures as a third culture kid, this has endowed with an innate curiosity about the world. The unique upbringing has significantly influenced also academic pursuits, professional roles, and robust connections within global networks.
Bold, innovative, and energetic business visionary with over 20 years of proven professional success. The work ethic is rooted in a blend of strength, diplomacy, and an unwavering commitment to progress. Fosters a culture of grounded in trust, transparency and meaningful dialogue, where both individuals and teams can thrive and unlock their best potential.
Living in various corners of the world has evolved into a cultural chameleon; proficient in navigating diverse cultural landscapes, adept at change management, and flourishing in international environments. This empowers to continually renew, learn, challenge – never losing the twinkle in eyes.
Having passion for innovation, strategy, brand value and stellar business development, has resulted in working alongside with globally renowned brands, while also penetrating to international markets with new innovative brands.
Energetic vision, emotional intelligence and commitment to progress create an ideal fit for a dynamic team to harness the benefits of a forward-thinking, sustainable approach.
Overview
22
22
years of professional experience
1
1
Certification
Work History
GLOBAL BUSINESS DEVELOPMENT EXECUTIVE ASSOCIATE
Uute Scientific Oy
08.2023 - Current
- Driving and managing new global business for Finnish Uute Scientific Oy and the company's innovative and unique raw material.
- Opened within first quarter 7 new countries.
- Highlighting and consulting market trends to global best-in-business companies.
- Consulting role for advising and generating international growth opportunities.
FOUNDER, PARTNER, ENTREPRENEUR
Toni&Guy Label.m Finland
01.2008 - Current
- Headed Finnish market launch and distribution of Toni&Guy and Label.m haircare brands.
- Strategically raised client loyalty 5 times industry average (in years), enabling customer sales out growth 400%.
- Developed key operational strategies to drive and maintain substantial business growth, 2 of which were globally launched by brand London HQ.
- Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Transformed traditional business models into client coaching oriented strategies.
- Identified new revenue generation opportunities to maximize bottom-line profitability.
- Established brands solidly in Finnish markets.
CO-FOUNDER, CO-ENTREPRENEUR
Jackpoint Finland
01.2016 - 07.2018
- Established foundational processes for business operations.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Created new Scandi minimalistic style for teak and polyrattan outdoor/indoor furniture collections.
- Recruited, interviewed and hired new staff members and held training for employees.
- Launched changing design and displays for showroom/shop.
- Designed outdoor spaces for b2b and b2c customers.
SENIOR PRODUCT MANAGER, CATEGORY MANAGER
Lumene Oyj Cutrin
02.2002 - 12.2007
- Exceeded set sales targets by 112% / FY07 and market share growth.
- Created new professional haircare brands and led launches to attract new customer segments.
- Developed YOY revenue growth nationally and internationally.
- Gained trust of international distribution business owners by creating strong strategies and together with designated sales managers YOY growth.
- Monitored growing market trends and competitor performance and analysed gaps to update promotional strategies and maximise sales.
- Consulted with product R&D teams to enhance products based on customer interest data.
- Managed product demonstrations and testimonials for performance evaluation.
- Liaised with sales and marketing team to collect customer feedback, incorporating into subsequent production runs and development lifecycles.
- Led commercial professional training.
DISSERTATION
Wärtsilä Oyj
- Completed dissertation on expatriation and multicultural working environment “Reasoning Need for Expatriate Training in Finnish Based Company”.
- Outperformed company expectations in creation of tools for managing expatriate challenges.
Education
BA (Hons) - Law on the European Union, International Business
University of Lincolnshire
United KingdomBBA - International Business, Marketing Management
Mercuria Business School
FinlandSkills
- Strategy
- Innovation
- Inspirational leader
- Human encounters
- Business development
- Visual eye
- Outlining essential
- Storytelling
- Consulting
- Negotiation
- New Market Penetration
- Business partnership development
Expatriate Background
Being a third culture kid, I have lived the majority of my childhood and teenage years (from 18 months until 18 years old) abroad, mostly in Middle-Eastern, African and Asian countries.
Projects
Everest Base Camp Trek: Women for Women's Right for Freedom – April 2024
Karoliina The Globetrotter: currently 70 countries visited. Aiming to learn and experience various cultures for awareness.
Personal Information
- Place of Birth: Imatra, Finland
- Date of Birth: 18/04/75
Certification
- Open Water Diver; Padi (year 1995)
- Private Pilot's License; Helsingin Ilmailuteoria Oy (year 1994)
- Driver's license (B: year 1993) (A: year 2004)
Affiliations
- Member of Global Round Table London label.m UK, since 2012
- Member of label.m International Executive Group total of seven countries, since 2008
Languages
Finnish
Proficient
C2
English
Proficient
C2
Swedish
Intermediate
B1
French
Elementary
A2
Spanish
Beginner
A1
Pro Studies
- TERVEYDEN TUKIPILARIT, Functional Medicine, Paula Heinonen, 2015-2016
- FROM A PRODUCT IDEA TO A COMMERCIAL PRODUCT, Helsinki University of Technology (currently Aalto University), 1998-1999
- ASIAN BUSINESS STUDIES, Espoo-Vantaa Institute of Technology
Key Assets
- Global citizen
- Visionary
- Clear communication
- Fast overviewing of key entities
- People and networks
- On pulse
- Creative, witty, curious
Awards
label.m M-GENERATION Award, Business Recognition Award, TONI&GUY London Headquarters, 10/2019
label.m Commended Distributor of the Year, TONI&GUY London Headquarters, 10/2010
Timeline
GLOBAL BUSINESS DEVELOPMENT EXECUTIVE ASSOCIATE
Uute Scientific Oy
08.2023 - Current
CO-FOUNDER, CO-ENTREPRENEUR
Jackpoint Finland
01.2016 - 07.2018
FOUNDER, PARTNER, ENTREPRENEUR
Toni&Guy Label.m Finland
01.2008 - Current
SENIOR PRODUCT MANAGER, CATEGORY MANAGER
Lumene Oyj Cutrin
02.2002 - 12.2007
DISSERTATION
Wärtsilä Oyj
BA (Hons) - Law on the European Union, International Business
University of Lincolnshire
BBA - International Business, Marketing Management
Mercuria Business School
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