Katariina Stahl
Vantaa
Summary
Leader with a proven track record in managing and building premium brands such as Mercedes-Benz, Chrysler, Michelin, and Skanska in consumer and B2B markets. Sales and Marketing Director for Swedish OEM for EMEA and Asia / Pacific. Strategic and operational experience including market entry, brand building, sales management, distribution and PR. Results-driven, dynamic and self-motivated. Skilled at relationship and team building.
Currently managing own outdoor fashion agency with German, Swedish and Canadian brands.
Overview
28
28
years of professional experience
Work History
Owner
KS Fashion Agency Oy
05.2017 - Current
- Outdoor fashion agency for Maloja, Sätíla, VARG, Skhoop, Auclair and Jumperfabriken.
- Brand management: in store & online presence, influencer marketing, SEO optimization, events and training.
- Analyze of market trends to give input to product development.
- Developed and maintained strong relationships with clients, resulting in long term partnerships.
Owner
Katariina Stahl AB
01.2014 - 01.2017
- Agent for Maloja. Sports fashion for cycling, skiing, outdoor. Markets: Finland & Sweden.
- Consulting & Business development for Finlayson Oy, Touchpoint Oy, Hedin Investment AB.
Sales and Marketing Director
CTEK Sweden AB
03.2012 - 09.2013
- Restructuring of the Sales and Marketing organizations in line with the company’s expansion and growth plan.
- Redesign of the Marketing organization from in-house to a combined in-house production unit and external agency co-operation.
- Transformation of the sales team from a sell-in to a sell-out oriented sales culture focusing on distributor support, in store visibility and product knowledge.
- Transformation from product oriented marketing into a consumer oriented sales and brand communication.
- Planning and implementation of the CTEK distribution strategy including traditional retail and online channels (Amazon.de being the largest retail channel).
Marketing Manager
Skanska Residential Development Nordic (RDN)
01.2008 - 01.2012
- Responsible for the implementation of the Nordic marketing strategy in Sweden. Responsible for Skanska brand within the Business Unit in the Nordics. Planning and realization of yearly marketing and media plans. Production marketing campaigns for both strategic brand communication and tactical sales activities.
- Planning, production and implementation of Nordic image campaigns including a TVC, print, online and internal communications.
- Integration of the new online strategy with focus on SEO optimization, home page activation, redesign of media mix in the seasonal campaigns and social media.
Marketing Manager, Passenger Car & Light Truck Tires
Michelin Nordic AB, Stockholm
01.2005 - 01.2008
- Marketing management for Michelin, BFGoodrich and Kleber brands in the Nordic countries. Responsible for the planning and realization of yearly marketing and media plans. Responsible for strategic brand positioning and development.
- Finalization of sponsorship agreements with STCC / Porsche Carrera Cup and WRC Rally.
Business Development Manager
Michelin Nordic AB, Stockholm
01.2003 - 01.2005
- Responsible for the business development of Michelin tire specialist retailers.
- Implementation of Michelin Dealer Quality System.
- Development and launch of a shop-in-shop solution for the Michelin tire specialists.
Product Manager, Parts & Accessories
DaimlerChrysler Sverige/Danmark AB, Copenhagen
01.2001 - 01.2003
- Market and sales responsibility for parts and accessories for Mercedes-Benz, Chrysler, Jeep and smart brands in the Swedish and the Danish market.
- Development of marketing activities, product assortment and pricing. Negotiation of yearly dealer targets and bonus schemes. Yearly contacts and cooperation with external suppliers.
- Realization of product introductions and centrally managed dealer campaigns.
- Implementation of a new system for market analysis and planning.
- Implementation of a web-based system for sales support / reporting at wholesale and retail level.
Marketing Manager, Service & Parts
DaimlerChrysler AG, Stuttgart, Germany
01.2000 - 01.2001
- Start of a new function for analysis, planning and implementation of marketing activities within after-sales for Mercedes-Benz and Chrysler dealers in Denmark and Sweden.
- Development and realization of a direct mail and customer loyalty concept for the markets.
- Implementation of service & parts image campaigns and dealer marketing activities.
Marketing Consultant
DaimlerChrysler AG, Stuttgart, Germany
01.1999 - 01.2000
- Region: Sweden, Finland, Denmark, Norway, UK and Ireland.
- After sales marketing consulting and implementation of market studies in cooperation with the subsidiaries within the region. Strategic after sales marketing planning for Mercedes-Benz original parts, accessories and service products.
Market Analyst, Aftersales Marketing
Mercedes-Benz Belgium SA, Belgium
01.1998 - 01.1999
- Market-, competitor- and price analysis of the aftersales business. Monthly reporting of key figures to the management, participation in implementing a new aftersales business planning system for wholesale and retail. Market potential and profitability studies.
Education
Master of Laws LL.M. -
University of Helsinki
01.1994
Sales & Marketing
Mercedes-Benz International Management Trainee Programme
Brussels, Belgium07-1998
Master of Business Administration MBA -
Université Libre De Bruxelles ULB Solvay Business School
06-1997
Skills
- International brand management
- International sales
- Marketing management
- Business development
- Leadership
- Communication
Language
Finnish
Bilingual or Proficient (C2)
Swedish
Bilingual or Proficient (C2)
English
Advanced (C1)
French
Upper intermediate (B2)
German
Intermediate (B1)
Marital status
- Married
- Children: Filippa (2005) and Gösta (2009)
Hobbies and Interests
Skiing, yoga, outdoors
Timeline
Owner
KS Fashion Agency Oy
05.2017 - Current
Owner
Katariina Stahl AB
01.2014 - 01.2017
Sales and Marketing Director
CTEK Sweden AB
03.2012 - 09.2013
Marketing Manager
Skanska Residential Development Nordic (RDN)
01.2008 - 01.2012
Marketing Manager, Passenger Car & Light Truck Tires
Michelin Nordic AB, Stockholm
01.2005 - 01.2008
Business Development Manager
Michelin Nordic AB, Stockholm
01.2003 - 01.2005
Product Manager, Parts & Accessories
DaimlerChrysler Sverige/Danmark AB, Copenhagen
01.2001 - 01.2003
Marketing Manager, Service & Parts
DaimlerChrysler AG, Stuttgart, Germany
01.2000 - 01.2001
Marketing Consultant
DaimlerChrysler AG, Stuttgart, Germany
01.1999 - 01.2000
Market Analyst, Aftersales Marketing
Mercedes-Benz Belgium SA, Belgium
01.1998 - 01.1999
Master of Laws LL.M. -
University of Helsinki
Sales & Marketing
Mercedes-Benz International Management Trainee Programme
Master of Business Administration MBA -
Université Libre De Bruxelles ULB Solvay Business School
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