Adobe Premiere
Lana Nisnevich
Marketing Manager
Tel Aviv
Summary
Creative individual who is eager to use seven-year experience in media and public relations to align communication processes and create strong marketing and branding strategies. Has knowledge to satisfy wide readership and how word world works. Skilled at business management, collaborating with sales departments and clients, and launching projects with limited budgets aimed at large audiences.
Overview
7
7
years of professional experience
11
11
years of post-secondary education
Work History
Freelance Consultant
Social Media, Advertising & Branding
10.2020 - Current
- Collaborated with teams to define, strategize and implement marketing and media strategies.
- Cultivated social media following across 4 platforms with more than 320 000 total followers.
- Produced original, creative content for promotional advertisements and marketing materials.
- Collaborated closely with clients to better understand entire project scope.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
Senior Fashion Editor
Cosmopolitan
09.2018 - 10.2020
- Led team of 4 staff writers in production of content for magazine's website.
- Developed story or idea content by considering reader or audience appeal.
- Liaised with sales department for presenting products to clients using dynamic presentations and practical use-case scenarios.
- Created social media and content strategies to focus on interaction and engagement, drive traffic and increase awareness.
- Launched a video department on a limited budget. Average coverage of one video - 1.2 M
- Trained about 15 interns.
Lifestyle Editor
ELLE Magazine
06.2018 - 12.2018
- Pitched content strategies and managed asset acquisition.
- Prepared, rewrote and edited pieces to improve readability and impact.
- Posted and promoted articles on social media platforms to engage target audience.
- Collaborated with numerous PR agencies to reach effectively client's goals
Senior Copywriter
Time Out
10.2016 - 06.2018
- Created high-impact messaging for digital special projects
- Wrote social media outreach posts on both informational and promotional topics.
- Produced original, creative content for promotional advertisements and marketing materials.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Improved click conversion rates with strategic creation of online advertisements.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
Editorial Assistant
L'Officiel Voyage
07.2016 - 10.2016
- Provided copy editing support to hit target dates for editorial and design productions with print and digital material.
- Organized material, determined area of emphasis and wrote according to prescribed editorial style and format standards.
- Handled internal staff correspondence through emails and scheduling.
PR Manager
Construction Rate Agency RASK
12.2014 - 07.2015
- Represented organization to customers, public, government officials and other external sources. Developed key and valued relationships with customers, public, government officials and other external sources by resolving issues quickly.
- Researched, negotiated, implemented and tracked advertising and public relations activities.
- Wrote press materials and delivered presentations to media representatives.
- Conducted market analysis and monitored competitive activity.
- Managed editorial calendars and rescheduled PR events and meetings.
PR Assistant
PR Partner Agency
04.2014 - 09.2014
- Assisted with planning, development and implementation of company projects and programs.
- Performed tasks and projects as assigned by director of marketing.
- Created press releases, blogs and newsletters.
- Responded to requests for information from media or designated appropriate spokesperson or information source.
Education
Bachelor of Arts - Journalism, Media Communications & Advertising
09.2011 - 06.2016
BBA - Economics
09.2008 - 06.2014
No Degree - Media Communication
04.2001 -
Exchange program
Skills
Public and Media Relations
Software
DaVinci Resolve
HubSpot
Google Analytics
AdWords
Trello
Photoshop
Timeline
Freelance Consultant - Social Media, Advertising & Branding
10.2020 - Current
Senior Fashion Editor - Cosmopolitan
09.2018 - 10.2020
Lifestyle Editor - ELLE Magazine
06.2018 - 12.2018
Senior Copywriter - Time Out
10.2016 - 06.2018
Editorial Assistant - L'Officiel Voyage
07.2016 - 10.2016
PR Manager - Construction Rate Agency RASK
12.2014 - 07.2015
PR Assistant - PR Partner Agency
04.2014 - 09.2014
MSU Lomonosov - Bachelor of Arts, Journalism, Media Communications & Advertising
09.2011 - 06.2016
University of Transport (MIIT) - BBA, Economics
09.2008 - 06.2014
Thomas More-hogeschool - No Degree, Media Communication
04.2001 -
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