Laura HÄkkinen
Espoo
Summary
PRODUCTIVE BUSINESS LEADER FUELED BY PEOPLE AND BUSINESS GROWTH. FASCINATED BY THE FUTURE.
Strategic CRO with robust background in driving revenue growth and optimizing market penetration. Successfully led cross-functional teams to achieve significant milestones, enhancing overall business performance. Demonstrated expertise in revenue strategy development and relationship management.
Overview
27
27
years of professional experience
Work History
Chief Revenue Officer
Nordic Bioproducts Group
04.2024 - Current
- Reduced churn rate significantly by implementing proactive account management practices focused on customer success.
- Created consistent revenue growth by setting ambitious targets and motivating the team to exceed expectations.
- Developed and executed a go-to-market strategy to drive company success in exceeding revenue and profitability goals.
- Identified new market opportunities through thorough analysis of industry trends and competitor activities.
- Part of the management team of the company, reporting to the board about the revenue, budgets, strategy, OKR's and VC investment opportunities
General Manager/ Country Manager
Hult EF Corporate Education
01.2014 - 04.2024
- As a General Manager for Hult EF Finland, I have ensured a performance-oriented culture, I have recruited and lead a highly professional corporate team of sales, academic directors, client success managers and teachers
- Achievements:
- Turned flat growth figures into solid growth, 15% on average each year, making each of the past years as 'record years' in terms of turnover and profit
- Year 2022 we grew 65% and we have doubled our EBITDA in 3 years
- Re-org and newly recruited a top-notch team, with strong business acumen and company loyalty
- Over the past 5 years, turned 85% of the top 100 stock listed companies in Finland to long-term clients
- Assisted in recruiting, hiring and training of team members.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Trained and guided team members to maintain high productivity and performance metrics.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
Global Account Director
EF Corporate Solutions
01.2010 - 01.2014
- As a Global Account Director for EF Finland, I started from scratch, building and prospecting the corporate market
- Within the first year, I was able to get 30 new, major key accounts as our long term clients
- Achievements:
- Each year exceeded all targets and was globally among the top 10 sales people
- 50 new key account clients
- Globally trained other sales people
- I hold 20+ years experience managing and selling to Finland's top 100 companies, with a proven track record of achieving record sales
- I am a hands-on, passionate leader that motivates teams to excel
Sales Manager
Berlitz Corporation
01.2002 - 01.2010
- As a Sales Manager for Finland, I was responsible in establishing the corporate b-to-b division for the Finnish market
- I had outstanding sales results and exceeded the sales plan YoY, a few times even by more than a million €
- Achievements:
- Establishment of a successful B-to-B division
- Among the top 5 sales people globally, part of the Berlitz high potential community
- Master in multitasking: B-to-B sales and sales direction, recruitments, trainings, production, invoicing, marketing and finance related functions
Management Trainee
Scancoming Travel Agency
01.2000 - 01.2001
- As a management trainee, I shadowed the CEO of the Scancoming travel in Brussels and learnt the day to day routines of various management functions
- Achievements:
- Opened a new travel agency in Brussels: In charge of subcontracting, IT systems, hotel contracts, pricing, P&L and sales
- Already during the first year, our business was highly profitable
Conference Host
Scandic Hotels Marina Congress Center and Marski
01.1998 - 01.2000
- As a conference host, I handled successfully all the customer service related issues
Education
MBA -
AALTO UNIVERSITY EXECUTIVE MBA
Finland12-2024
EXECUTIVE EDUCATION - Advanced Strategy, Senior Managers, Real Life Leadership program
HULT BUSINESS SCHOOL
01.2018
HELSINKI SCHOOL OF ECONOMICS - Organization and management
HELSINKI SCHOOL OF ECONOMICS
01.2005
Bachelor of Science -
HAAGA-HELIA University of Applied Sciences
01.2001
Civilisation de Francais - French literature, culture and history
UNIVERSITY OF SORBONNE, PARIS
01.1998
Graduate -
TAPIOLAN LUKIO
01.1996
Skills
- LEADERSHIP
- PROJECT MANAGEMENT
- FINANCIAL MANAGEMENT
- B-T-O-B SALES
- HRD
- TECHNOLOGIES IN L&D
- STRATEGY PLANNING AND EXECUTION
- PERFORMANCE MANAGEMENT
References
- Johanna Saarinen, Director, Talent Management at Vaisala, +358 400 586 228, johanna.saarinen@vaisala.com
- Pauli Aalto-Setälä, Member of Parliament, Former CEO, Board member, Professor of Practice at Turku School of Economics
Hobbies and Interests
- Food
- Travel
- Culture
- Languages
- Tennis
- Skiing
- Interior Design
- Family
Extra
- Acted as a football coach for HooGee boys for 5 years.
- Part of Apuna Ry, helping underprivileged Finnish families.
- Facilitator in Hult EF's global sales trainings.
Languages
Finnish
Native language
English
Proficient
C2
French
Advanced
C1
Swedish
Advanced
C1
German
Elementary
A2
Timeline
Chief Revenue Officer
Nordic Bioproducts Group
04.2024 - Current
General Manager/ Country Manager
Hult EF Corporate Education
01.2014 - 04.2024
Global Account Director
EF Corporate Solutions
01.2010 - 01.2014
Sales Manager
Berlitz Corporation
01.2002 - 01.2010
Management Trainee
Scancoming Travel Agency
01.2000 - 01.2001
Conference Host
Scandic Hotels Marina Congress Center and Marski
01.1998 - 01.2000
EXECUTIVE EDUCATION - Advanced Strategy, Senior Managers, Real Life Leadership program
HULT BUSINESS SCHOOL
HELSINKI SCHOOL OF ECONOMICS - Organization and management
HELSINKI SCHOOL OF ECONOMICS
Bachelor of Science -
HAAGA-HELIA University of Applied Sciences
Graduate -
TAPIOLAN LUKIO
MBA -
AALTO UNIVERSITY EXECUTIVE MBA
Civilisation de Francais - French literature, culture and history
UNIVERSITY OF SORBONNE, PARIS
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