Summary
Overview
Work History
Education
Skills
Hobbies and Interests
References
Languages
Timeline
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Lauri Huikko

Lauri Huikko

Helsinki,18

Summary

Customer-oriented, strategic-thinking sales management professional, successful in cultivating partnerships, retaining top accounts, and growing profit channels. Multi-tasking and self-motivated leader with expertise in expanding network connections, and persuasively introducing products. Well-versed in implementing pricing models, managing vendor relations and expanding territory.

Overview

11
11
years of professional experience

Work History

Board Member

Delight Packaging Oy
01.2019 - Current
  • Identified areas of improvement in business operations and provided solutions to maximize efficiency.
  • Tracked progress of company programs and highlighted potential barriers to success.
  • Oversaw strategic planning and implementation to ensure organizational goals were met.
  • Leveraged trends in customer industries and marketplaces to shape solutions and approaches.
  • Provided strategic direction to the organization by setting goals and objectives.

Key Account Manager

Havi Oy
06.2014 - 09.2024
  • Attended trade shows and industry events in order to build brand awareness among target audiences.
  • Maximized sales by keeping areas tidy, fully stocked and correctly priced.
  • Achieved and exceeded sales targets for key accounts through effective planning and execution.
  • Negotiated contracts with customers that balanced customer requirements with business objectives.
  • Produced sales documents, finalized deals and filed records.
  • Resolved conflicts between customers and other departments by identifying root causes and proposing solutions.
  • Achieved annual sales goals with over €1.5M in sales per year.

Sales Manager

Delight Packaging Oy
Helsinki
01.2018 - 06.2024
  • Oversaw strategic planning and implementation to ensure organizational goals were met.
  • Reviewed audit results from external auditors and addressed any issues identified in their reports.
  • Communicated with executives and middle management of International accounts via email and phone.
  • Developed strategic partnerships with vendors, suppliers, and other industry contacts worldwide.
  • Organized trade shows, conferences, meetings, and other events to showcase products internationally.
  • Identified and developed relationships with new potential customers, distributors, and partners.
  • Collaborated with logistics teams to ensure timely delivery of goods according to customer specifications.
  • Developed pricing strategies that would maximize profits while still remaining competitive in the market.
  • Annual sales: €1M.

Assistant Sales Manager

Havi Oy
01.2014 - 01.2018
  • Responsibilities included contacting and negotiating with HoReCa clients
  • Negotiating with municipalities and attending to public tenders
  • Implemented sales policies and procedures to maintain high standards of sales operations.
  • Directed and coordinated products, services and sales activities.
  • Provided regular sales reports to the sales manager, highlighting achievements and challenges.

Education

Bachelor of Business Administration - Economics

Estonian Business School
Estonia
01.2014

Bachelor of Business Administration - International Business

University of California, Berkeley
06.2013

Skills

  • Strategic planning
  • Market research
  • Contract negotiation
  • Sales management
  • Customer relationship management
  • Networking skills
  • Public speaking
  • Global perspective
  • Innovation mindset
  • Conflict mediation

Hobbies and Interests

  • Economics
  • Technology
  • Sports
  • Global events
  • Culture

References

Available on request

Languages

Finnish
First Language
English
Proficient (C2)
C2

Timeline

Board Member

Delight Packaging Oy
01.2019 - Current

Sales Manager

Delight Packaging Oy
01.2018 - 06.2024

Key Account Manager

Havi Oy
06.2014 - 09.2024

Assistant Sales Manager

Havi Oy
01.2014 - 01.2018

Bachelor of Business Administration - Economics

Estonian Business School

Bachelor of Business Administration - International Business

University of California, Berkeley

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Lauri Huikko