Leena MÄENPÄÄ-WIRTZ
Espoo
Summary
Accomplished communications executive with a proven track record at Business Finland, enhancing Finnish leadership in climate action through strategic communications and stakeholder engagement. Expert in corporate communications and crisis management, adept at fostering international collaborations and elevating brand identity. Successfully built Fintoto's communications and CSR from the ground up, significantly boosting visibility and media presence.
Overview
38
38
years of professional experience
Work History
Head of Communications, Deputy Director COP28
Business Finland
08.2023 - 01.2024
- Emphasized Finnish thought leadership in climate action and green in transition solutions.
- Aroused international audience and media interest in Finnish climate solutions.
- Strengthened stakeholder relations through proactive outreach efforts, resulting in increased collaboration opportunities.
- Oversaw team of communications and media relations professionals with focus on achieving PR results.
Communications Manager
Business Finland
01.2020 - 03.2023
- Responsible for Director General's communications at vantage point of innovations, export promotion, commerce, and industry.
- Prepared DG's speeches and presentations for global audiences on wide range of topics.
- Member of BF Public Affairs team organizing events and panel discussions having top speakers incl. politicians on stage.
Director Communications and CSR
Fintoto / Suomen Hippos
04.2011 - 09.2017
- Built Fintoto's (149 Mio €) communications and CSR functions from scratch.
- By strategic initiatives enhanced company's visibility, increased brand recognition and widespread media coverage.
- Arranged events, responsible gaming conference, media tours.
International Business: Procurement and B2B Sales
BPW Kraatz
04.1987 - 03.2011
- Responsible for broad range of international business activities from sales and marketing to procurement at a German company.
Freelance Journalist
Helsingin Sanomat
05.1991 - 02.2011
Executive Assistant to the Managing Director
Süllwold & Resch GmbH
04.1986 - 02.1987
Education
Further Studies of International Business
Helsinki School of Economics
Helsinki, Finland05.1999
Communications Theories
University of Helsinki
Helsinki05.1991
Associate of Applied Science - International Business Management
School of Business
Tampere, Finland12.1983
Associate of Applied Science - Marketing
School of Business
Satakunta05.1981
Skills
- Corporate Communications
- Management Team work
- Strategic Communications
- Event and project management
- Public Affairs
- Corporate Social Responsibility
Languages
Finnish
Native language
German
Proficient
C2
English
Proficient
C2
Swedish
Advanced
C1
French
Intermediate
B1
Italian
Beginner
A1
Timeline
Head of Communications, Deputy Director COP28
Business Finland
08.2023 - 01.2024
Communications Manager
Business Finland
01.2020 - 03.2023
Director Communications and CSR
Fintoto / Suomen Hippos
04.2011 - 09.2017
Freelance Journalist
Helsingin Sanomat
05.1991 - 02.2011
International Business: Procurement and B2B Sales
BPW Kraatz
04.1987 - 03.2011
Executive Assistant to the Managing Director
Süllwold & Resch GmbH
04.1986 - 02.1987
Further Studies of International Business
Helsinki School of Economics
Communications Theories
University of Helsinki
Associate of Applied Science - International Business Management
School of Business
Associate of Applied Science - Marketing
School of Business
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