Lidiia Murugan

• Established the first-ever Ukrainian Sunday school for the children of the Ukrainian community.
• Collaborated closely with the Ukrainian Embassy in Malaysia and other European Union embassies.
• Led fundraising projects to support community initiatives.
• Organized cultural and historical exhibitions.
• Authored articles featured in local and European newspapers.
• Actively advocated for Ukrainian culture and causes.
• Coordinated and participated in international cultural events.
• Served as a committee member in the Embassy of Ukraine in Malaysia during the 2019 Ukrainian presidential elections.
• Worked in conjunction with the Malaysian Investment Development Authority to facilitate easier market entry for Ukrainian businesses in Malaysia.

• Analyzed and reported social media and online marketing campaign results.
• Designed and implemented social media strategies to align with business goals.
• Developed marketing content such as blogs, promotional materials, and advertisements for social media.
• Suggested and implemented new features to develop brand awareness.
• Developed and managed content calendars for each platform to establish timely and relevant posts.
• Collaborated with team members to develop creative campaigns for social media platforms.
• Managed relationships with third-party vendors and suppliers to establish timely delivery of services.

The company involved in two industries: Hospitality & F&B
For F&B:
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Developed and launched events to promote the F&B business, collaborating with local brands, celebrities, and corporate partners.
Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
Researched developing trends to stay updated with new ideas and marketing practices.
Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
Worked with graphic designers and writers to establish a theme and tone for content.
Recruited and hired capable team members to add value and diverse skill sets to the marketing department.
Took over social media coordination and developed a content strategy to effectively engage target audiences. Increase the number of followers in less than 4 months by 35%.
Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Analyzed and reported on KPIs to validate and demonstrate the success of marketing campaigns.
Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
Hospitality:
Coordinated with the CEO and team to launch of a new boutique hotel while promoting the existing hostel in the heart of Kuala Lumpur.
Managed to achieve No1 on TripAdvisor and increase reviews to 5-star ratings based on constant increase of great customer service.
Enhanced website and social media visibility, consistently maximizing revenue.
Working with designers and local talents to develop the launch of a new boutique hotel.
Maintained documentation, detailing assignments, and in-progress work and completed project milestones.
Launching new social media and website pages to start promoting opening and creating awareness. Worked with graphic designers and writers to establish a theme and tone for content.
Captured new customers by optimizing business strategies and launching products to diversify offerings.
Wrote and distributed press releases to increase brand visibility.
Coordinated and developed with marketing team merchandise line.

• Facilitated communication between law enforcement personnel and individuals involved in crimes such as witnesses, persons of interest, and suspects.
• Maintained message content, tone, and emotion as closely as possible.
• Provided oral interpretations for clients during special events, successfully maintaining pace with native speakers to deliver real-time comprehension.
• Provided cultural input to speakers to help parties who did not speak similar languages communicate with and understand one another.

• Developing Marketing Strategies: Created comprehensive marketing strategies that target the program's desired audience, taking into account the unique selling points and benefits of the education program.
• Lead Generation: Implemented lead generation strategies to capture potential student inquiries and inquiries, including creating landing pages and using lead magnets.
• Event Planning: Organized and participate in recruitment events, including webinars, virtual open houses, and information sessions.
• Conversion Optimization: Implement strategies to convert prospective students into enrolled students, including effective follow-up communication and nurturing campaigns.
• Compliance: Ensured all marketing activities comply with relevant regulations and ethical standards in education marketing.

• Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
• Recruited, trained and mentored faculty and staff in best practices for instruction.
• Built rapport with young clients and families using tailored emails and newsletters.
• Checked on instructor lessons and communication in order to assess quality of education and assistance offered to students.
• Scheduled educational activities, faculty lectures and departmental events to drive mission and values of institution.
• Represented educational program at meetings and conferences to serve as subject matter liaison for array of services and activities assigned.
• Conferred and resolved education-related issues and problems with students, parents and school officials.