Maria Vulli

Responsible for the Karo brand portfolio in Finland, lead and execute Karo’s Marketing strategy, brand growth plans and marketing operations, to accelerate growth.

Working as part of the Finnish leadership team, alongside the Country Manager, Sales Manager and Head of Finance, accelerate short & medium term commercial performance, while transforming the brand growth plans, marketing operating model, organisation and capability to be truly fit for the future. At the heart of this transformation is making our brands highly relevant on-line and building the internal and external capability in digital marketing.

Alongside driving the organic growth of the business, support Karo’s active M&A agenda to scale Finland through strategic acquisition in our core global categories of Skin, Intimate, Digestive, Foot and Wellness and RX.

I am responsible for the launch of the Sensoriina security system based on motion detectors. The service makes it safer for an elderly person or other person living alone to live at home for as long as possible. The sensor operates in the Sigfox network, which is a long-range radio network. This makes the service much cheaper than similar solutions operating in a mobile network.
Digital solutions and digital marketing are my main responsibilities.

E-Commerce Manager was accountable of Sandoz Retail Finland
portfolio marketing and e-commerce, including web-pharmacy
collaboration: Preparing and executing marketing strategy and
tactical plans, planning and execution of commercial plans and webpharmacy
collaboration. E-Commerce Manager developed
processes, tools and new innovations to maximize marketing
efficiency; developed marketing excellence in Finland in collaboration
with OTC Franchise. E-Commerce Manager was responsible for retail
A&P budget and build web-pharmacy collaboration and digital
marketing and sales.
Due to Sandoz transformation in the Nordics, Finnish organization
have been terminated.

I was responsible for building and leading strategies for CV and
Biosurgery portfolio in Finland.
During my position as a manager for Sanofi’s CV/BS fieldforce,
I drove strong launch of Synvisc in Finland with highest sales per
capita in the world. Teemu Selänne campaign is one of the main
success factors of Synvisc.

As a product manager of Klexane, Lantus and Apidra I was
responsible for marketing plans, budgets and KOL management. I
also developed new educational programs to diabetes field. My
responsibility was training reps and creating excellent customer
relations around Finland.

As a PM for Aricept I was responsible for educational program for
Aricept and other marketing plans and budgeting.

Showing excellent performance in sales of Seroquel in northern
Finland by raising MS rapidly among main competitors.