NINA PITKÄNEN

• The core of the role is to gain brand preference and increase market share for company’s printing solutions
• I plan and implement marketing actions both online and offline for reaching customers within specific segment.

In this independent role I was responsible for company’s digital marketing and PR activities for Finland. I moderated and implemented our global digital marketing actions for the Finnish market. My role covered 360 of actions, from yearly media planning and budgeting to implementation and analysis. Below is the list of more comprehensive tasks:

• Preparation of a detailed yearly Media Plan for our three global cosmetics brands in Finland
• Yearly budget planning for Finland and ensuring that marketing actions remain within agreed budgets
• Maintenance of social media channels
• Social media and influencer campaigns for Finland
• E-retailer collaboration
• Planning, organizing, and hosting regular PR events
• Analyzing and reporting event outcome for superiors
• Edition of press releases Edition and publishing of digital consumer newsletters
• Media agency relations
• Production of marketing material (with advertising agency)
• Translation of marketing materials from HQ
• Helping Sales Team members in marketing related tasks
• Quarterly campaign analysis presentations to all employees

• I wanted to try my own wings and work in a flexible manner while I was taking care of my severely ill child
• I worked project-based helping my clients with digital marketing tasks, namely with producing content on their social media
• I also edited podcast episodes for Leadcast Pod and produced marketing plans and planned events.

• I assisted international customers in Estee Lauder´s new concept store at the Helsinki-Vantaa airport
• I was responsible for organizing our team´s sales events to attract customers

• I created appropriate social media channels for the company and produced content in them
• I was responsible for attiring visibility and new followers for the company via these channels
• I was also responsible for acquiring new customers and therefore I carried out a comprehensive marketing analysis and created a strategy for gaining new accounts.

• I started to work in the company in 2007 as Marketing and Sales Assistant
• My tasks included assisting team members in various tasks, with international events, meeting and travel arrangements and production of various materials
• I was responsible for Unit’s Intranet updating and I communicated various topics internally though the pages in addition to informative e-mails and newsletters
• I also took care of unit's orders, invoicing, holiday lists, access badges and other administrative tasks
• During my time our merged with Siemens and became Nokia Siemens Networks
• During my last year, as a part of large-scale co-operation discussions and following mass layoffs and restructuring, my position was transferred to company’s Legal Unit where I worked as Executive Assistant to Legal Counsel
• Main tasks consisted of taking care of company Board meetings and travel and calendar management to superior