Martin Nystén

Min Butik is a company specialized in supporting companies to enter the Finnish market. The company consulting services and help with practical implementation, from setting up a limited company to sales and local representation.

Ekstrands is a Swedish company producing high-end windows and doors. Ekstrands has a turnover of 20 MEUR.Min Butik has helped Ekstrands establish themselves in Finland through direct local representation. In 2022 sales started modestly with sales of 100 KEUR, sales for 2023 were 0,5 MEUR and projected sales for 2024 are 1 MEUR. Min Butik and Ekstrands have together formulated the marketing strategy and sales goals for the Finnish market.

Pen & Hammer is a company specialized in Architectural-, Interior-, HVAC- and structural engineering for small and mid-sized renovation projects. Pen & Hammer has established itself a trusted and well-known partner in the Finnish market. The company employed 30 persons at its peak and had a turnover of 3 MEUR. The company was founded by me and 2 other shareholders. Today the company is owned by our family and my wife is managing the operations.

Pedersen & Partners is a leading international executive search firm that operates in over 40 countries. I was responsible for establishing the companies’ operations in Finland. This involved finding mew clients as well as potential candidates. In the first year of operation the company achieved a turnover of over 200 KEUR.

K. Hartwall provides logistical solutions for customers in the retail, postal and beverage industries for customers in over 60 countries.

As Product Manager I was responsible for the sales and manufacturing for the TDP- division.

I was responsible for sales in the UK, Finland, Sweden, Norway, Denmark, Germany, Austria, Estonia, Latvia and Lithuania. The customers were retailers, breweries and bottling companies. During this time the product line grew from 4-8 MEUR.

The manufacturing of the product line was in Finland, Sweden, Latvia and Germany. I managed a sales team of 5 people. My responsibilities included sales, marketing and profit and loss. I reported directly the Managing Director.

My responsibility included supporting our key account managers in Germany and Italy. This involved processing orders and writing quotations.