Mihkel Plotkin

• Managing the portfolio of retail key accounts (B2B), ensuring consistent revenue growth and high customer satisfaction.
• Negotiating with new and existing partners (including working on new as well amending excising contracts).
• Negotiating product assortment and campaigns, proposing planogram changes.
• Working with sales plan, strategy and analyses.
• Monitoring monthly plan fulfillment (Incl analyzing campaigns, sales team performance before and after implementation).
• Planning, coordinating and analyzing marketing activities (aligning with customer on marketing activities, periods, developing point of sales materials and).
• Working directly with dedicated sales team (including developing and monitoring touring plans, meetings, support, knowledge share).
• Preparing collaboration days with sales team (providing comprehensive consultation, guidance, and training).
• Setting, monitoring, and controlling individual and team goals.

In 2012, following structural changes within the Orkla Group, the sales and distribution of Latfood A/S products were transferred to AS Kalev. Consequently, I transitioned to AS Kalev, assuming the same role I held previously at Latfood A/S.

• Covering sales assortment and campaign strategies, including assortment and campaign discussions.
• Coordinating and driving sales initiatives.
• Planning and executing marketing campaigns.
• Working with inventory management.
• Working with sales team (Training and consulting sales representatives)
• Customer communication (B2B) and contract management related "Taffel" brand sales.
• Accountability for "Taffel" market share increase (Reporting sales results directly to Baltic sales management team)

Tasks and Responsibilities:

• Achieving established sales targets in accordance with the sales plan.
• Monitoring assortment compliance at key accounts locations.
• Negotiating with retail stores to secure additional shelf space for ad-on sales.
• Planning, organizing, and supervising the work of junior sales representatives in best practices, contributing to overall team success rate.

Key Responsibilities:

• Achieving sales targets as defined in the sales plan.
• Ensuring assortment compliance at key accounts.
• Negotiating with retailers to secure additional shelf space and product placement in stores.
• Planning, organizing, and supervising the activities of merchandisers.

Key Responsibilities:

• Achieving sales targets in accordance with the sales plan.
• Planning, organizing, and supervising the work of merchandisers.
• Preparing and analyzing sales reports.
• Negotiating for additional shelf space in retail locations.
• Maintaining client relationships and resolving issues.

Began my career at Coca-Cola HBC Eesti AS as a summer assistant, gaining experience in various roles. I subsequently transitioned to Inventory Accountant, then joined the Sales Department as a Merchandiser. Progressing further, I became a Sales Representative, ultimately advancing to the role of Key Account Sales Representative.