Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
Mikael  Backman

Mikael Backman

Vaasa

Summary

Dynamic sales professional with a proven track record at Kaskipuu Oy, excelling in business development and client relationship management. Skilled in delivering impactful sales presentations and product training, consistently exceeding targets. Adept at leveraging data-driven insights to enhance strategies, fostering strong partnerships, and driving revenue growth through innovative solutions.

Overview

24
24
years of professional experience

Work History

Field Sales Representative

Kaskipuu Oy
South-Ostrobothnia/Ostrobothnia
03.2023 - 05.2025
  • Increased sales revenue by developing and maintaining strong relationships with clients in the assigned territory.
  • Maintained thorough knowledge of competitors'' offerings enabling effective communication of unique selling points during client interactions.
  • Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
  • Provided exceptional customer service by promptly addressing inquiries, resolving issues, and following up on orders.
  • Maintained responsibility for Number accounts within assigned territory, consistently touching base to assess needs and satisfaction.
  • Exceeded sales targets consistently through effective territory planning, time management, and relationship building.
  • Assisted management in identifying new market opportunities and expanding the company''s customer base.
  • Developed tailored sales pitches that addressed clients'' specific needs, resulting in a higher conversion rate of prospects into customers.
  • Implemented innovative strategies that enhanced brand awareness among target demographics ultimately increasing overall market share.
  • Improved product visibility through strategic placement of promotional materials and in-store displays.
  • Developed and presented educational pitches detailing practical and financial product benefits.
  • Attended industry trade shows and conferences to establish valuable connections with potential clients and partners.
  • Demonstrated adaptability in adjusting sales approach based on varying client preferences ensuring a personalized experience for each prospect.
  • Optimized sales performance using data-driven insights to adjust strategies and customize presentations for targeted audiences.
  • Closed over Number deals in less than Number months.
  • Maintained accurate and thorough records of leads and customer account information.

Service Manager

Pirkanmaan Osuuskauppa
12.2021 - 11.2023
  • Resolved customer complaints in professional and timely manner.
  • Met with customers to discuss service needs and offer available solutions.
  • Resolved escalated customer complaints professionally, turning potentially negative experiences into opportunities for continued patronage.
  • Hired, trained and supervised team of service staff members to meet business goals.

Sevice Station Employee

Pirkanmaan Osuuskauppa
08.2021 - 12.2021
  • Self-motivated, with a strong sense of personal responsibility.
  • Worked effectively in fast-paced environments.
  • Skilled at working independently and collaboratively in a team environment.
  • Proven ability to learn quickly and adapt to new situations.

Postal Carrier

Finnish Postal Service
01.2021 - 08.2021
  • Delivered mail and packages efficiently across designated routes.
  • Operated postal delivery vehicles in compliance with safety regulations.
  • Managed customer inquiries, providing accurate information on services.
  • Sorted and organized mail for timely distribution to residents and businesses.

Officer

Finnish Defence Forces
Tammisaari, Finland
06.2001 - 12.2019
  • Assisted in daily operations to ensure efficient workflow and adherence to safety protocols
  • Supported team members by learning equipment operation and maintenance procedures
  • Engaged in training sessions to understand best practices in operational tasks
  • Contributed to inventory management by organizing and tracking supplies effectively

Collaborated with colleagues to streamline processes and enhance productivity

Education

Masters in Military Sciences -

Finnish Defence University
Helsinki
06.2001

High School Diploma -

Borgå Gymnasium
Porvoo, Finland
05.1996

Skills

  • Sales presentations
  • Business development
  • Product training
  • Business relationships
  • HR Specialist

Languages

Finnish
Bilingual or Proficient (C2)
Swedish
Bilingual or Proficient (C2)
English
Advanced (C1)

Timeline

Field Sales Representative

Kaskipuu Oy
03.2023 - 05.2025

Service Manager

Pirkanmaan Osuuskauppa
12.2021 - 11.2023

Sevice Station Employee

Pirkanmaan Osuuskauppa
08.2021 - 12.2021

Postal Carrier

Finnish Postal Service
01.2021 - 08.2021

Officer

Finnish Defence Forces
06.2001 - 12.2019

Masters in Military Sciences -

Finnish Defence University

High School Diploma -

Borgå Gymnasium
Mikael Backman