Noel McAvennie
Espoo
Summary
Results-driven Brand Manager specialising in brand strategy and project management. Successfully executed a range of brand communications projects, customer experience initiatives and international trade shows, resulting in enhanced customer engagement and substantial lead growth. Proficient in content creation, financial planning and partnership development, creating impactful marketing and communications strategies to strengthen brand presence.
Overview
18
18
years of professional experience
Work History
Brand Manager
Axopar Boats
Helsinki
03.2023 - Current
- Ownership of evolving brand strategy, including brand communications, visual identity, and production of brand assets and guidelines.
- Managing internal and external resources, including creative agencies and partners, to create materials for our own channels and roll out to international dealer network.
- Development of trade show strategy, financial planning and design of multiple international exhibition spaces across Europe and North America. Focus on developing outstanding customer experience and lead generation to maximise ROI.
- Supporting over 80 dealerships across approximately 100 countries in their marketing & event activities. Assessing customer experience through dealer interactions, coaching dealer teams and implementing tools to improve engagement.
- Ideating, planning and financial tracking of photo and video shoots.
- Project management and business development, including generation of financial income and brand exposure through merchandise collection, and brand collaborations with key partners.
- Ideation and early service design of Smart Boating app for elevated customer experience.
Communications & Events Manager
Axopar Boats
Helsinki
05.2018 - 03.2023
- Raised Axopar's reputation at international events to become synonymous with Nordic style and adventure boating, translating the brand's image into a strong, physical representation unmatched by its competitors.
- Designed and project-managed annual international dealer training and product showcase events, press events and media production sets to challenge industry norms.
- Meticulously planned annual budget for events, tracked financial data and produced reports for senior management team.
- Developed Axopar's B2B communications from the ground up, creating informative and engaging materials for international dealer, partner and press networks.
- Built a framework and content pillars for B2C communications to end customers and brand fans via social media channels, and email newsletters.
Marketing Consultant & Copywriter
Freelance
Helsinki/Kajaani
01.2010 - 05.2018
- Delivered marketing consultancy and copywriting services to diverse clients.
- Crafted engaging content on various topics for advertising agencies, private companies, and universities.
Event, Marketing & Communications Manager
Nordic Digital Business Summit
Helsinki
09.2013 - 02.2018
- Founded Nordic Digital Business Summit in 2013, achieving significant growth over four years.
- Spearheaded all aspects of event creation and operations to ensure success.
- Managed business development initiatives to attract sponsors and enhance event profile.
- Cultivated relationships with sponsors, enhancing engagement and collaboration.
- Directed marketing, communications, and PR strategies to maximise event visibility.
- Coordinated guest speaker arrangements to deliver valuable insights to attendees.
Lecturer - Marketing & Marketing Research
Kajaani University of Applied Sciences
Kajaani
09.2017 - 12.2017
- Delivered engaging lectures while mentoring students on various assignments
- Provided guidance to students on course selection, career planning, and other educational matters.
Project Manager
Kajaani University of Applied Sciences
Kajaani
02.2017 - 08.2017
- Fixed contract position. I created the Nordic eSports Academy brand, summer school and tournament for the Finnish eSports industry.
Business Development Manager
Kainuun Etu Oy
Kajaani
04.2010 - 12.2016
- Identified local opportunities and matched them with domestic and foreign investors to generate viable business cases within FDI & IT Services team.
- Attracted multiple governmental and private data center projects, enhancing investment portfolio.
- Collaborated with stakeholders to analyze market trends and identify growth prospects.
- Facilitated presentations to potential investors, showcasing local advantages and opportunities.
- Cultivated relationships with key industry players to promote investment initiatives.
Business Analyst & Designer
National Australia Group Europe
Glasgow
04.2007 - 10.2009
- Analysed and documented issues and needs of business units to identify service gaps.
- Collaborated with Business and Technology departments to design tailored service solutions.
- Facilitated cross-departmental communication to ensure alignment on service design objectives.
Education
BSc (Honours) - Media Technology
University of the West of Scotland/Oulu AMK
Glasgow, Oulu06.2004
Diploma in Business Systems - Business Analysis
Chartered Institute for IT (BCS)
Glasgow, UK05.2009
Cisco Certified Network Associate (CCNA) -
Oulu AMK
Oulu03.2004
Skills
- Brand strategy and storytelling
- Project management
- Customer experience and service design
- Financial planning
- Partnership development
- Event conception and management
Affiliations
- Avid boater, cyclist, outdoor fanatic and nature lover.
- Volunteer supporter, driver and fund-raiser for Leppävaaran Pyrintö ry MU15 boys' basketball team.
Languages
English
First Language
Finnish
Intermediate (B1)
B1
French
Elementary (A2)
A2
References
References available upon request.
Timeline
Brand Manager
Axopar Boats
03.2023 - Current
Communications & Events Manager
Axopar Boats
05.2018 - 03.2023
Lecturer - Marketing & Marketing Research
Kajaani University of Applied Sciences
09.2017 - 12.2017
Project Manager
Kajaani University of Applied Sciences
02.2017 - 08.2017
Event, Marketing & Communications Manager
Nordic Digital Business Summit
09.2013 - 02.2018
Business Development Manager
Kainuun Etu Oy
04.2010 - 12.2016
Marketing Consultant & Copywriter
Freelance
01.2010 - 05.2018
Business Analyst & Designer
National Australia Group Europe
04.2007 - 10.2009
BSc (Honours) - Media Technology
University of the West of Scotland/Oulu AMK
Diploma in Business Systems - Business Analysis
Chartered Institute for IT (BCS)
Cisco Certified Network Associate (CCNA) -
Oulu AMK
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