Nora Evokari
Kauniainen
Summary
With a decade of expertise in B2C marketing and commercial strategy across international markets, I excel in creating impactful user experiences, both online and offline, tailored specifically to the Finnish market. My comprehensive approach to 360-marketing has consistently fueled business growth, with a particular emphasis on integrating user experience, performance marketing, PR, communications, and branding seamlessly.
I am recognized for my strategic, business-focused mindset, coupled with my ability to lead and inspire teams effectively. My leadership style is rooted in fostering a community-driven, collaborative work environment, emphasizing warmth, teamwork, and cooperation.
My career is marked by a series of roles in dynamic, rapidly evolving sectors, where I have thrived as a proactive agent of change. My innate curiosity keeps me at the forefront of emerging industry trends and practices, constantly expanding my professional horizon.
In addition, my tenure in executive management has honed my skills as a strategic decision-maker. Colleagues and superiors alike recognize me for my diplomatic communication skills and my ability to execute plans efficiently, traits that have been instrumental in my role as a key strategist within executive management roles.
Overview
15
15
years of professional experience
Work History
MARKETING MANAGER
CAP Group
06.2023 - Current
- Member of the extended leadership team at CAP Group, the largest driver training company in Finland and in Germany.
- Managing the consumer marketing of the leading driving school chains in Finland.
- Responsible for diverse marketing aspects including strategic planning, consumer engagement, branding, budgeting and public relations.
- Overseeing the entire customer experience
HEAD OF MARKETING
Delivery Hero / foodora
01.2018 - 01.2022
- Member of the Finnish leadership team for Delivery Hero
- Responsible for annually investing a sizable marketing buget and in charge of all marketing of foodora in Finland
- Including PR, communication, branding, performance marketing, campaign execution etc
- Leading a team of six people locally and numerous performance marketing functions in Berlin
- As Head of marketing my key responsibilities included: Performance optimisations, CPA & cohorts, Budgeting and performance analysis, Key role within Finland's management team, Brand ownership, Overall management of marketing direction and team, Utilising market research as the base for strategy execution, Identifying and maintaining relationships with key external partners to support strategy, Driving a successful customer experience from start to end
MARKETING MANAGER
Delivery Hero / Pizza-online.fi & Foodora
01.2017 - 01.2018
- Member of the Finnish leadership team and responsible for all marketing of Pizza-online.fi in Finland, the first and largest online food delivery platform of its time in Finland
- After a year with the company I was promoted to HoM and given the opportunity to also manage all marketing activities for the foodora brand pre-merge
- With this also my team subsequently grew, as well as my marketing budget, + I successfully led the brand merger of Pizza-online.fi and foodora, having a central role internally in regards to the merging two products (web and app), transferring customers, GDPR, all communication externally, PR etc.
PROJECT MANAGER
Kampanjatoimisto Kulma
01.2014 - 01.2017
- Planning, budgeting, overseeing and documenting all aspects of our customers' FMCG campaign solutions
- Operating as the link between sales, purchasing, design and the customer to ensure that the scope and direction of each project is on schedule and executed as planned
- Implementing and managing the company's digital marketing calendar
- Launching several B2C online shops
- Key skills: Project management, digital marketing, e-commerce, analytical skills, time management, leadership skills, budgeting, shopper stimulating campaign solutions and online campaign solutions.
KEY ACCOUNT MANAGER B2B
Logonet Group
01.2010 - 01.2014
- Managing our key client companies' merchandise-based marketing needs
- Managing the sourcing process for the customer in entirety (from customer need identification in Finland or abroad through to production in China, delivery and ensuring customer satisfaction)
- Ensuring that the assortment of promotional items designed, produced and sold communicated the desired brand image and voice of the company
- Key skills: Key account management, project management, B2B sales, purchasing (Europe&Asia), planning and implementing promotional collections for key customers.
SALES AND MARKETING ASSISTANT
Villeroy & Boch
01.2009 - 01.2010
- Managing hotel, restaurant and retail sales
- In practice: devising quotations, overseeing orders and deliveries, customer service for the retail and business sectors, invoicing, updating the company's website, marketing and maintaining communication with relevant interest groups
- Key skills: B2B sales, importing, visual merchandising, communications.
Education
Digital marketing -
MARKKINOINTI INSTITUUTTI
01.2016
BBA - International Business
HAAGA HELIA UNIVERSITY OF APPLIED SCIENCES
01.2008
High school diploma -
THE ENGLISH SCHOOL
01.2003
Skills
- Performance optimization
- Digital Marketing
- Go-To-Market Strategy Development
- Budget Administration
- Competitor and market analysis
- Influencer marketing
- Crisis management and communication
- Marketing strategy
- 360 customer experience
- Programmatic buying
- Media planning
- Communication skills
- FMCG marketing
- Leadership & teamwork
- Customer Acquisition
- Public and Media Relations
- Marketing Campaign Management
- Social Media Platforms
- Partnership Marketing
- KPI Tracking
- Customer Relationship Management (CRM)
- Project Management
- Brand-Building Strategies
Languages
Finnish: Native language
English: Native language
Swedish: Conversational
References
References upon request
Timeline
MARKETING MANAGER
CAP Group
06.2023 - Current
HEAD OF MARKETING
Delivery Hero / foodora
01.2018 - 01.2022
MARKETING MANAGER
Delivery Hero / Pizza-online.fi & Foodora
01.2017 - 01.2018
PROJECT MANAGER
Kampanjatoimisto Kulma
01.2014 - 01.2017
KEY ACCOUNT MANAGER B2B
Logonet Group
01.2010 - 01.2014
SALES AND MARKETING ASSISTANT
Villeroy & Boch
01.2009 - 01.2010
Digital marketing -
MARKKINOINTI INSTITUUTTI
BBA - International Business
HAAGA HELIA UNIVERSITY OF APPLIED SCIENCES
High school diploma -
THE ENGLISH SCHOOL
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