Päivi Matilainen
Espoo
Summary
As an experienced product and digital commercial manager in different health related business areas, I have a wide spectrum of experience in marketing, communication, product management and branding strategies. My strongest competence is the ability to work very effectively, solution oriented and organized in a fast-paced global environment. I enjoy especially working with different kind of people in an international environment. I have a great passion for sport, healthy food and in general for healthy lifestyle.
Overview
28
28
years of professional experience
Work History
Senior Commercial Manager
NutraQ Oy
08.2015 - Current
- Responsible for the strategic and tactical marketing of food supplements and health related products in direct selling business
- Planning, implementation and continuous development of different marketing and television campaigns as well as ongoing analysis of the campaign through different systems (e.g Google Analytics)
- Content marketing, native advertising, desktop and mobile marketing, affiliate marketing, SEM/SEO, Facebook and Instagram advertising, development of different web contents, e-mail marketing
- Production of digital, television and all other marketing campaigns, close cooperation between different media houses as well with other marketing partners
- ECommerce, multi-channel marketing and influencer marketing.
Product Manager
Oriola Oy
10.2011 - 03.2015
- Sales and marketing of health-related product portfolios; organic and gluten-free food and Pansalt
- In Pansalt products responsible for all the export markets
- Main responsibilities: marketing planning, implementing the annual marketing plan inclusive PR and digital marketing, responsible for web shop campaigns, product portfolio management, product development and new product launches
- Purchasing and logistics, contacts and negotiations with product suppliers worldwide, close co-operation with key account management
- Main customers: the whole retail trade in Finland and export countries for Pansalt.
Product Manager
Life Europe AB
04.2008 - 10.2010
- Sales and marketing of high-quality health, selfcare and cosmetic products
- Operative management and strategic planning of the company in Finland inclusive key account management
- Responsibility for private label and branded consumer products including food supplements, organic cosmetics and medical devices
- Sales and marketing duties: new product launches, marketing campaigns, different marketing materials, product portfolio management, product development, customer visits, market analysis, pricing, PR, product trainings, trade fairs and events, purchasing and logistics.
Marketing Assistant - Coordinator
Merck Oy
01.2005 - 08.2008
- Sales and marketing of pharmaceuticals
- Main duties and responsibilities: planning, organizing and implementing the congress travel and different events
- Congress trips abroad with customers, customer visits, events, exhibitions and conferences, contacts to the marketing and advertising agencies, partners and to headquarter in Germany
- Supporting the marketing manager in all other marketing activities
- Supporting the local key account management
- Responsible for CRM-program including training other employees
- German language trainer inside the company.
Nurse
Central Hospital of Munich Neuperlach
07.1995 - 03.2005
- Working as a nurse in a diabetes specialized unit (endocrinology), during the years 1998 – 2004 working in part-time.
Education
Yoga teacher YTT 200 h, Yoga Vinyasa Flow -
01.2021
BBA - Business administration, tourism and marketing
Munich University of Applied Sciences
12.2004
Bachelor of Nursing -
Pohjois-Karjalan Terveydenhuolto-oppilaitos
01.1993
School leaving examination -
Ilomantsin lukio
01.1989
Skills
- Strong marketing and language skills
- Many years working experience in a multicultural environment
- Self-dependent, but also a very co-operative team member
- Ability to work effectively under pressure in fast paced and time sensitive environments
- Possess very positive attitude and commitment to the work
- Enjoy working with different kind of people in an international environment
- Microsoft Office: Good skills in Word, Excel and Power Point
- Social Media marketing: Facebook, Instagram, TikTok advertising
- Webpage skills: Wordpress, Episerver
- CRM: Salesforce, Apsis
IT-skills
Languages
Finnish
Proficient
C2
German
Proficient
C2
English
Advanced
C1
Swedish
Intermediate
B1
Spanish
Intermediate
B1
Personal Information
Date of Birth: 04/13/70
Hobbies and Interests
Sport, travelling, different cultures and languages, healthy lifestyle
Timeline
Senior Commercial Manager
NutraQ Oy
08.2015 - Current
Product Manager
Oriola Oy
10.2011 - 03.2015
Product Manager
Life Europe AB
04.2008 - 10.2010
Marketing Assistant - Coordinator
Merck Oy
01.2005 - 08.2008
Nurse
Central Hospital of Munich Neuperlach
07.1995 - 03.2005
Yoga teacher YTT 200 h, Yoga Vinyasa Flow -
BBA - Business administration, tourism and marketing
Munich University of Applied Sciences
Bachelor of Nursing -
Pohjois-Karjalan Terveydenhuolto-oppilaitos
School leaving examination -
Ilomantsin lukio
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