PAULA TORNROOS
Vaasa,,Finland
Summary
Ready to work in an equal B2B environment to collaborate with diverse people in an international atmosphere. Authentic and solution-oriented people person who likes to take care of activities or lead with strong relationship-building and networking skills. Quickly understands the big picture, can discuss and find solutions to changing business situations. Global and curious mindset and proven results both F2F and in virtual cross-cultural teamwork. Experienced in marketing & communication, leading and coaching people, talent management and facilitating organizational change. Service-minded approach and focus on building trust. Keen to improve business' performance with its personnel in collaboration with management, own team and other key stakeholders. Uomo Universale.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Senior Headhunter
WASATALENT OY
VAASA
01.2022 - Current
- Assisted companies and hiring managers in finding the ideal talent through a customer-oriented and applicant-friendly approach using Finnish, Swedish, or English.
- Managed end-to-end recruitment processes, including talent sourcing, headhunting coordination, and skills-based interviewing for specialist and manager positions. SHL assessment certified.
- Developed HR policies and the organization of technical or commercial client companies.
TALENT PARTNER
ABB GLOBAL BUSINESS SERVICES
VAASA
01.2021 - Current
- Demonstrated proficiency in managing the complete recruitment cycle at ABB Finland.
- Partnered and consulted with hiring managers.
- Certified in Behavioral Interview Technique and PAPI personal assessments.
- Provided career coaching for employees at ABB Finland and Norway.
GLOBAL COMMUNICATIONS MANAGER
ABB ELECTRIFICATION SERVICE
08.2017 - 09.2020
- Coordinated and executed global Electrification Service promotion activities.
- Strategically planned and executed communications with operational accountability.
- Responsible for managing and producing communication materials for both internal and external audiences.
- Collaborated with diverse stakeholder groups and contributed to the Service Management Team.
DISTRIBUTION SOLUTIONS SERVICE
ABB ELECTRIFICATION
01.2016 - 09.2020
- Effectively collaborated on virtual projects with diverse team members.
- Led the planning and execution of strategic communication initiatives of the service offering.
- Demonstrated expertise in coaching communication skills and content writing to both managers and co-workers.
- Assisted in driving transformational changes to the organization's business structures (e.g., for M&A purposes).
- Demonstrated cultural sensitivity and promoted diversity and inclusion in assessing skills and abilities.
- Talent Management, Project Management, MarCom and social media.
- Networking, Foreign language skills, PR and promotion.
GLOBAL COMMUNICATIONS MANAGER, LINE MANAGER
ABB DISTRIBUTION SOLUTIONS
06.2011 - 05.2016
- Collaborated and worked with multiple stakeholders in the digital DA business.
- Provided internal consulting for strategic marketing and communication efforts for intelligent protection and control IEDs.
- Adaptable problem solver with a track record of meeting objectives who ensured completion of planned activities through hands-on contribution.
- Optimized talent, the global team and developed policies and processes.
- Managed a team of eight employees and was responsible for budgeting from 2010-2013 and acted as an ad interim Business Unit MV Products Communication Manager in 2015.
- Developed customer and training events, successfully launching in numerous ABB countries.
MARCOM TEAM LEAD AND MARCOM SPECIALIST
ABB DISTRIBUTION AUTOMATION
VAASA
04.2001 - 05.2010
- In charge of leading the marcom team since 2004.
- Global launch of the Relion product family, a new generation of high tech protection relays.
- Product training events around ABB countries and exhibition coordination.
- Responsible for developing engaging content and collateral across various platforms.
INTERNATIONAL COORDINATOR
VAASA POLYTECHNIC
08.2000 - 04.2001
- Coordinated and facilitated international student exchange programs for study and traineeship opportunities.
- Took charge of planning, budgeting, and organizing the yearly internal training initiative for employees.
- Coordinated training events and communicated with stakeholders.
TRAINING PLANNER FOR THE PERSONNEL
UNIVERSITY OF VAASA
01.1998 - 12.1999
- Managed the planning, budgeting, and organization of yearly internal training for administrative staff.
- Led the coordination of training events and facilitated effective stakeholder communication.
Education
MBA - Business Administration and Management
Vaasa Executive Education
Vaasa12-2024
Master of Arts - German And Organization & Leadership
University of Vaasa
Finland10-2000
Diploma in Export Business -
Commercial College
Tampere, Finland05-1992
Skills
- Talent management and recruiting
- Developing HR and organization
- Building trust and diversity
- Leading and coaching people
- Facilitating organizational change
- Partnering with and consulting managers
- Marketing and Communication
- Employer Branding and Copy Writing
References
Upon request
Languages
Finnish
First Language
English
Proficient (C2)
C2
Swedish
Advanced (C1)
C1
German
Advanced (C1)
C1
Certification
- PAPI and SHL personality assessments, Behavioral Interview Technique
Personal development and training
- ABB Middle Management Program (2019)
- Personal Development Program (ABB)
- Line Manager Courses (ABB)
- Manager Diploma (Infor Oy/ProCom)
- Several courses on Facilitation and Marketing Communications
Timeline
Senior Headhunter
WASATALENT OY
01.2022 - Current
TALENT PARTNER
ABB GLOBAL BUSINESS SERVICES
01.2021 - Current
GLOBAL COMMUNICATIONS MANAGER
ABB ELECTRIFICATION SERVICE
08.2017 - 09.2020
DISTRIBUTION SOLUTIONS SERVICE
ABB ELECTRIFICATION
01.2016 - 09.2020
GLOBAL COMMUNICATIONS MANAGER, LINE MANAGER
ABB DISTRIBUTION SOLUTIONS
06.2011 - 05.2016
MARCOM TEAM LEAD AND MARCOM SPECIALIST
ABB DISTRIBUTION AUTOMATION
04.2001 - 05.2010
INTERNATIONAL COORDINATOR
VAASA POLYTECHNIC
08.2000 - 04.2001
TRAINING PLANNER FOR THE PERSONNEL
UNIVERSITY OF VAASA
01.1998 - 12.1999
MBA - Business Administration and Management
Vaasa Executive Education
Master of Arts - German And Organization & Leadership
University of Vaasa
Diploma in Export Business -
Commercial College
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