Summary
Overview
Work History
Education
Skills
Software
Timeline
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PAULO LOPES

Marketing Director

Summary

A good challenge and leading change energize me to work towards success.

Accomplished marketing executive with over 10 years of experience, skilled in driving business success and growth through innovative marketing and sales strategies.

Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Strategic thinker with understanding of market trends and consumer behavior. Committed to leveraging data & analytics to inform my decision-making and create value for any organization.


Increased marketing generated contacts by over 90% YoY and 500% sales qualified leads YoY. Achieved a ROI of >900% for marketing team and activities with impact on over 5 Million in companies revenue.

Overview

8
8
years of professional experience
3
3
Languages

Work History

DIRECTOR

02.2022 - Current
  • KAIRA CLAN
  • Productization of the company's knowledge and creation of new services
  • Coached corporations on innovation and on turning an idea into a commercial ready product
  • Top achievements: Productization of corporate innovation accelerator service and deployment of this program in one of the biggest corporations in Saudi Arabia.

SENIOR MARKETING MANAGER

HALTIAN
02.2021 - Current
  • Responsible for marketing operations and lead generation at Haltian
  • Increased marketing generated contacts by over 90% YoY and 500% sales qualified leads YoY. Achieved a ROI of >900% for marketing team and activities with impact on over 5 Million in companies revenue.
  • Supervise one person, co-lead a team of SDRs and administer a budget of six figures
  • Top achievements: Led a cross-functional team for the creation of ideal customer profile (ICP), buyer personas and content map for Haltian’s business lines
  • Deployed OKRs in marketing team.
  • Utilized knowledge of online strategies such as search engine marketing, product listings and affiliate marketing to maximize campaign results.
  • Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
  • Used data analytics to track lead generation campaigns and improve quality.

FOUNDER & RUNNING COACH

Juoksutek
09.2018 - Current
  • Created and bootstrapped a business of running coaching for local teenagers’ teams
  • Developed and perfected my skills in business creation, business growth and financial literacy
  • Top achievements: CAGR of 366% in revenue and continuous increase of customer base and personnel.
  • Created and monitored promotional approaches to increase sales and profit levels.
  • Directed market expansions to propel business forward, meet changing customer needs.

SALES & MARKETING MANAGER

HALTIAN
05.2018 - 02.2021
  • Responsible for digital marketing, marketing automation and lead nurturing, event organization, website management, SEO optimization, Google Ads and Microsoft advertisement at Haltian
  • Had the main recruitment role in increasing the marketing team by 2 people – a 100% increase
  • Top achievements: Increase of number of contacts YoY of over 90% and increase of sales qualified leads (marketing output) YoY of over 500%.
  • Attended monthly sales meetings and quarterly sales trainings.

BUSINESS DEVELOPMENT & PRODUCT MANAGER

HALTIAN
03.2015 - 05.2018
  • Various roles within product management, operations, and business development with impact on the company’s process and increase in revenue.

Education

FUNDAMENTALS OF STRATEGIC MANAGEMENT -

AALTO UNIVERSITY
10.2020 - 12.2020

LEAN SIX SIGMA & DFSS - undefined

AVETA BUSINESS INSTITUTE

Green Belt Level certificate. - undefined

MASTER’S - INDUSTRIAL ENGINEERING AND MANAGEMENT, FEUP

University of Porto

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OULU UNIVERSITY

Skills

    Assertive and good presentation

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Software

Hubspot

Mii

Timeline

DIRECTOR

02.2022 - Current

SENIOR MARKETING MANAGER

HALTIAN
02.2021 - Current

FUNDAMENTALS OF STRATEGIC MANAGEMENT -

AALTO UNIVERSITY
10.2020 - 12.2020

FOUNDER & RUNNING COACH

Juoksutek
09.2018 - Current

SALES & MARKETING MANAGER

HALTIAN
05.2018 - 02.2021

BUSINESS DEVELOPMENT & PRODUCT MANAGER

HALTIAN
03.2015 - 05.2018

LEAN SIX SIGMA & DFSS - undefined

AVETA BUSINESS INSTITUTE

Green Belt Level certificate. - undefined

MASTER’S - INDUSTRIAL ENGINEERING AND MANAGEMENT, FEUP

University of Porto

undefined

OULU UNIVERSITY

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