PETER HELLSTRÖM
Espoo, Finland
Summary
A semiconductor professional with a proven track record at Analog Devices. I've excelled in profitable revenue growth. My leadership across multicultural teams and expertise in change management have been pivotal. I bring a blend of visionary thinking and a winning instinct, driving significant market expansions and fostering robust business partnerships.
Overview
30
30
years of professional experience
Work History
Vice President, Power Business Development and Solutions
Analog Devices Inc.
01.2024 - Current
- Company Overview: Analog Devices is an American multinational semiconductor company with ~25 000 employees, $12B in turnover and $110B market cap (Jan 2025)
- My main task is to double our Power portfolio revenue from $3.3B to $6.6B by 2030
- Responsible for strategy planning, business development, marketing, collaterals and field trainings
- Working on a simplified support structure and process for our global sales teams to accelerate our success with power products
- Building up a new Power solutions team and prototype production line in the Philippines, the target is to bring faster solutions and to create more value to our customers
- Leading a global team across Americas, EMEA and Asia
Vice President of Sales, EMEA
Analog Devices Inc.
01.2021 - 01.2024
- Responsible for Analog Devices Industrial, Instrumentation, Healthcare and Broad Market in EMEA
- Developed our strategy for direct coverage of 1000+ customers in EMEA
- Leading a team with ~180 members across EMEA and running a business of ~$1.7B
- Having 6 direct reports, 4 Sales Directors, 1 Technical Director and 1 Executive Assistant
- Setting budgets and goals, focus on execution and follow up of results
- Coaching and training the team to add and capture value with our customers
- Leading transformation of our team to expand from components to systems, solutions, digital and software
- Building executive relationships with our customer base
Director of Sales, EMEA Industrial, Healthcare and Consumer
Analog Devices Inc.
01.2019 - 01.2021
- Responsible for Analog Devices Industrial, Healthcare and Consumer markets in EMEA
- Member of Analog Devices European Leadership Team
- Leading a team with 50 members across EMEA and running a business of ~$300M
- Setting budgets and goals, following up results and cost structure
- Building executive relationships with our customer base
- Close cooperation and dialogue with Corporate Headquarters in Boston
Director of Sales, Central Europe
Analog Devices Inc.
01.2017 - 01.2019
- Analog Devices acquired Linear Technology in 2017, the new combined company turnover was $6B with 15 000 employees
- Based at the European sales headquarter of Analog Devices in Munich
- Responsible for Broad Market sales of $350M in Central Europe (22 countries)
- In charge of an organization with 4 sales teams and 50 field sales
- Having 5 direct reports, 4 Sales Managers and 1 Distribution Manager
- Setting budgets and following up results
- Keeping cost structure under control
- Member of Analog Devices European Sales Leadership Team
Head of Central Europe
Linear Technology Corporation
Munich
01.2014 - 01.2017
- Company Overview: Linear Technology was a $1,5B corporation listed on NASDAQ, specialized in Semiconductors
- Main focus on Industrial, Automotive, Healthcare and Broad Market
- Responsible for all activity in Central Europe (20 countries), with a particular focus on Sales&Marketing
- In charge of an organization with 4 sales teams and 1 inside sales team
- In total 45 persons
- Grew sales from $200M in 2014 to $240M in 2017
- Analyzing markets, creating strategies and marketing plans
- Started a strategy transformation from geographic sales coverage towards market segment approach
- Close cooperation with top management in USA
- Linear Technology was a $1,5B corporation listed on NASDAQ, specialized in Semiconductors
Country Manager - Nordic, Baltics and Russia
Linear Technology Corporation
01.2004 - 01.2014
- Responsible for all activity in the Nordic countries, Baltic countries, Russia&CIS
- Built up our sales organizations in Sweden, Finland and Denmark
- Developed sales from $22M in 2004 to $76M in 2012
- Put a lot of focus on coaching and training the staff
- Analyzed the different markets and created sales strategies to maximize our presence in each country
- Actively visited customers to convince them about the benefits and values our company can offer
- In charge of Linear Technology´s distribution network in Nordic, Russia&CIS
- Responsible for budget setting and follow up
- Established specific goals to staff and followed up the execution of goals
- Coordinated marketing activities through the regions
General Manager
ACAL Finland
01.2000 - 01.2004
- Company Overview: ACAL Plc is a company specialized in electronic components, ACAL is listed on London Stock Exchange
- Responsible for startup and team building of the Finnish sales office
- Created vision, strategic intent and targets for ACAL Finland together with our team
- Managed ACAL Finland’s sales and marketing of electronic components
- Successfully established a broad customer base in Finland
- Built up sales from scratch in 1998 to approximately 5 MEUR in 2004 + additionally some significant direct sales contracts between ACAL’s suppliers and a leading Finnish telecom company at $10M+
- Focused on high customer visit frequency and good motivation within the organization
- Member of ACAL’s management board for the Nordic countries
- Network building within ACAL Group in Europe
- ACAL Plc is a company specialized in electronic components, ACAL is listed on London Stock Exchange
Area Manager Finland
ACAL AB, Sweden
Stockholm
01.1998 - 01.2000
- Strategic planning for ACAL´s establishment on the Finnish market
- Opening business relations with the Finnish electronics industry and with ACAL’s international supplier network in Europe, USA and Asia
Product Manager
Parker Hannifin Oy, Finn-Filter Division
01.1995 - 01.1998
- Company Overview: Parker Hannifin is an American corporation specializing in motion and control technologies
- Product management and Key account management
- Launching a new product line on the Finnish market
- Parker Hannifin is an American corporation specializing in motion and control technologies
Education
Enterprise Leadership Program -
Massachusetts Institute of Technology
USA01.2021
Sales Coaching and Sales Challenger -
Harvard Business School
USA01.2018
Sales Management and Coaching school -
Selldorado
Stockholm01.2008
Sales Management school -
Vendator
Stockholm01.2001
Master of Science - Engineering
Åbo Akademi University
01.1995
Skills
- International business experience
- Multi-cultural environment experience
- Business partnership establishment
- Strategic and visionary thinking
- Communication and presentation skills
- Coaching and motivating staff
- Sales culture creation
- Change management
- Result orientation
- Winning instinct
Accomplishments
- EMEA leadership for Analog Devices Industrial, Instrumentation Healthcare and Broad Market business, responsible for $1.7B of revenue in 2023
- Successfully established C-level relationships with several high-profile customers across EMEA
- Organization planning and integration for EMEA in 2 major acquisitions (Linear Technology $15B and Maxim Integrated $21B)
- Ranked as 'High Performance and High Potential talent' in Analog Devices
- Developed our Central Europe sales from $280M in 2017 to $350M in 2019 (Analog Devices, Central Europe)
- Recognized as the sales leader with best performance worldwide (Linear Technology)
- Developed sales from $22M in 2004 to $76M in 2012 (Linear Technology, Nordic)
- Built up ACAL Finland from scratch in 1998 to 5M€ in 2004
Languages
- Swedish, native
- Finnish, native
- English, excellent
- German, good
Languages
Swedish
First Language
Finnish
Proficient (C2)
C2
English
Proficient (C2)
C2
German
Upper Intermediate (B2)
B2
Timeline
Vice President, Power Business Development and Solutions
Analog Devices Inc.
01.2024 - Current
Vice President of Sales, EMEA
Analog Devices Inc.
01.2021 - 01.2024
Director of Sales, EMEA Industrial, Healthcare and Consumer
Analog Devices Inc.
01.2019 - 01.2021
Director of Sales, Central Europe
Analog Devices Inc.
01.2017 - 01.2019
Head of Central Europe
Linear Technology Corporation
01.2014 - 01.2017
Country Manager - Nordic, Baltics and Russia
Linear Technology Corporation
01.2004 - 01.2014
General Manager
ACAL Finland
01.2000 - 01.2004
Area Manager Finland
ACAL AB, Sweden
01.1998 - 01.2000
Product Manager
Parker Hannifin Oy, Finn-Filter Division
01.1995 - 01.1998
Enterprise Leadership Program -
Massachusetts Institute of Technology
Sales Coaching and Sales Challenger -
Harvard Business School
Sales Management and Coaching school -
Selldorado
Sales Management school -
Vendator
Master of Science - Engineering
Åbo Akademi University
Similar Profiles
Lisa JohnsonLisa Johnson
Database Coordinator at Analog DevicesDatabase Coordinator at Analog Devices
Wilfredo CabualWilfredo Cabual
Package Development Technician at Analog Devices IncPackage Development Technician at Analog Devices Inc
Jibin JosephJibin Joseph
Senior Equipment Engineer at Analog DevicesSenior Equipment Engineer at Analog Devices