Riikka Mattila

Responsible for

-Team of 80

-the sales, store operations, personnel and customer experience ( service, products, milieu)

-development of the sales teams, sales training, customer service and resource allocation

KPI´S: Sales, sales/working hour, EBIT, conversion, GM% and average purchase.

-regional co-operation with the Turku Center ( board member) and Hansa shopping center ( board member)

-Member of Turku Chamber of Commerce -commerce committee

Team of 6 assortment leads.

KPI´S: sales, GM, GM%, EBIT, Stock turn, category strategy ( selection, service, space)

As the acting category director for the home area, I was responsible for helping my team achieve the set goals by leading and organizing the assortment planning with a clear focus on profitability and selection based on home area strategy.

• Entire responsibility for developing, budgeting, sourcing, purchasing & marketing home "living & lifestyle" concept to all Stockmann department stores in Finland and Baltics & St.Com webstore.

• Living & lifestyle area consist of design furniture, lighting and rugs – altogether more than 150 world leading design brands, e.g
• Artek, Artemide, Louis Poulsen, Fritz Hansen, Vitra and many more

• Buyer furniture, rugs, lighting, gardening and small appliances

• Buyer tableware (e.g
• Iittala, Arabia, Villeroy & Boch)

• Opening world-famous Habitat concept-store to Stockmann Helsinki flagship store, buyer to Finnish lifestyle brand Pentik and buyer for stationery articles at Academic Bookstore (owned by Stockmann)

• Buyer gardening to Stockmann stores and arranging Art exhibitions to Stockmann Argos Hall in Helsinki flagship store
• Creating concept 'Tila ja järjestys' for storage articles sold at Stockmann

• Buyer home accessories, giftware, art and Christmas decoration