Sachitha De Silva

As the Commercial Director of this unique concept, I am responsible for the commercial strategy, which consists of the marketing strategy, revenue strategy, pricing and distribution strategy, and VALO's internationalization plan. My key responsibilities include:

• Strengthened brand positioning with the development of targeted advertising campaigns and promotional materials.
• Expanded market reach through effective networking at industry events and tradeshows, establishing valuable connections.
• Implemented efficient processes for lead generation and management, optimizing sales conversion rates.
• Developed pricing strategies that balanced profit margins with the correct business mix, driving sustainable growth.
• Developed annual budgets based on historical data analysis and projected growth objectives.
• Evaluated competitor strategies in order to proactively adapt marketing tactics for continued success.
• Mentored junior staff members by sharing insights on best practices, fostering professional growth within the organization.
• Conducted research to develop detailed business plans for commercial opportunities and expansion.

The concept of Revenue management at VALO Hotel & Work is different to any traditional hotel or resort. This is simply because the concept of VALO is built upon the ability to multi-use spaces. Each of VALO’s 422 rooms can be used as an office space as well as an accommodation for the night. This provides a plethora of opportunities as well as its own unique challenges. As the Revenue Manager, you are constantly challenged to find innovative ways to optimize the multi-use concept and find new revenue streams. In addition to honing this unique concept, I am in charge of the below responsibilities:

• Increased revenue by implementing effective pricing strategies and monitoring market trends.
• Established strong client relationships, negotiating contracts to maximize overall company earnings.
• Developed dynamic pricing models, capturing additional revenue opportunities from dual use of rooms and fluctuating markets.
• Managed reservations systems effectively, optimizing stay patterns to increase room occupancy rates.
• Optimized revenue streams through diligent analysis of key performance indicators and demand patterns.
• Implemented Revenue management 2.0 to capture guest lifetime value.
• Implemented inventory control measures, maximizing room revenue during periods of high demand.

As the Director of Revenue Management of Pulse Hotels, I was in charge of five luxury resorts in the Maldives. I was in charge of five reservations team, the E-Commerce team and was reporting to the COO of the group.

• Presented complex financial data clearly and concisely during executive-level meetings, informing stakeholders about key performance metrics and areas requiring strategic attention.
• Implemented dynamic pricing strategies that responded to real-time market conditions, maximizing profit margins in a competitive environment.
• Mentored junior team members on best practices in revenue management, fostering an environment of professional growth and knowledge sharing.
• Monitored industry developments to stay abreast of emerging trends, adjusting strategies as necessary to remain competitive in the marketplace.
• Led cross-functional teams in the development of new products and services, ensuring alignment with overall business objectives and revenue growth potential.
• Negotiated contracts with third-party providers to secure favorable terms that supported company goals while maintaining strong relationships with suppliers and vendors.
• Increased revenue by implementing strategic pricing and inventory management techniques.
• Developed comprehensive forecasting models to accurately predict future revenue, allowing for informed decision-making on resource allocation.
• Reviewed pricing structures regularly for competitiveness against market benchmarks, making adjustments as needed to drive optimal results for the business.
• Integrated data analytics tools into daily operations to provide real-time insights into performance, identifying bottlenecks and areas for improvement with agility.

Established and expanded partner relationships, delivering data insights and high-quality consulting services based on revenue management and marketing. Introduced and onboarded prospective partners to Expedia’s marketplace to expand the portfolio of local hotel partners. Optimized partner hotels’ products to maximize customer conversion. Advanced merchandising and marketing efforts by securing seasonal deals and promotions.

• Liaised between senior management and front-line team members to implement effective changes and revitalize market growth.
• Cultivated a high-performance culture within the team through motivational leadership techniques and ongoing skill development opportunities.
• Networked in market to build partnerships and connections with prospects.
• Achieved monthly sales targets consistently by pursuing new business.
• Expanded geographic reach by identifying new markets for entry and developing go-to-market strategies accordingly.

Maintained comprehensive distribution operations, coordinating logistics and relevant sales teams, including recruitment, onboarding, and training. Created and implemented effective route-to-market strategies. Performed business/demand planning and analysis. Provided robust category education to all key stakeholders. Generated leads, pursuing, cultivating, and maintaining lasting commercial relationships.

• Increased sales revenue by developing and implementing effective sales strategies.
• Built long-lasting client relationships through excellent customer service and consistent followups.
• Led a successful sales team by providing motivational coaching and performance-based incentives.
• Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
• Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
• Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
• Streamlined sales processes for improved efficiency, resulting in higher conversion rates.

I oversaw the establishment of a new marketing division, including all strategic planning, recruitment, and goal setting. Expanded and aligned the division’s portfolio with the company's strategy and objectives. Conducted extensive market research to inform the development of channel strategies. Provided robust staff training and partnered with the general manager to advance company goals. Built relationships with key suppliers, identifying new revenue opportunities.

• Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
• Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns, and promotions.
• Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
• Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
• Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.