SANNA RÄSÄNEN
Barcelona
Summary
I am an experienced Account Executive and Project Manager with a strong background in B2B sales, influencer marketing, and event production. Over the past five years, I have honed my skills in managing client relationships, negotiating contracts, and leading strategic campaigns for TV production, social media, and marketing services. I excel in building and maintaining partnerships, consistently increasing brand awareness and sales through collaboration and solutions-driven approaches. My strengths lie in effective communication, problem-solving, and leadership, with a commitment to delivering top-notch results.
Overview
16
16
years of professional experience
Work History
Account Executive & Head of Castings
Noblevents Oy
01.2019 - Current
- Led B2B sales efforts, securing collaboration agreements with companies in the TV production and Social media marketing sectors
- Developed custom solutions for clients, driving increased revenue and brand recognition
- Managed client portfolios, fostering strong relationships to ensure satisfaction and loyalty
- Negotiated contracts, ensuring mutually beneficial terms for clients and the company
- Directed influencer marketing campaigns, leveraging key partnerships to enhance client exposure
- Oversaw TV production castings, contributing to the overall success of projects
- Maintained strong partnerships with clients and managed high-profile talent
Director of Dance & School Manage
Estrada school of arts
01.2018 - 01.2019
- Developed sales strategies targeting new students and corporate partnerships, contributing to sustained business growth
- Negotiated partnerships with local businesses to enhance the school's brand and attract new clientele
- Led marketing and promotional efforts that boosted the school's visibility, resulting in significant revenue growth
- Spearheaded operational and managerial activities, driving a 20% increase in student enrollment and overall service quality
Promotional Specialist
Irokeesi Oy
01.2009 - 01.2016
- Executed B2B sales and marketing campaigns for high-profile brands such as Coca-Cola, Nissan, and Absolut Vodka, driving a measurable increase in product adoption and market share
- Social Media & Influencer Marketing: Created and executed successful campaigns
- Event Production & Project Management: Coordinated large-scale projects and events, ensuring their success
- Communication & Team Leadership: Effective in guiding cross-functional teams
- Managed end-to-end promotional events, enhancing brand visibility and engagement
- Collaborated with cross-functional teams to design and implement promotional strategies that aligned with client objectives and sales targets
- Built and maintained strong client relationships, ensuring repeat business and long-term partnerships
Promotion Specialist
Irokeesi Oy
01.2010 - 01.2011
- Managed and planned various promotions and events
- The role involved challenging, responsible, and diverse tasks
Education
Bachelor of Culture Management -
Humak University of Applied Sciences
01.2024
BA - Dance and choreography
ACTS - Ecole de danse contemporaine
01.2018
Contemporary and modern dance
DIE ETAGE - School for Performing and Fine Arts Academy
01.2017
Business and marketing
Business Collage
01.2014
Skills
- Sales & Negotiation
- Client Relationship Management
- B2B Sales & Solutions Development
- Social Media & Influencer Marketing
- Event Production & Project Management
- Communication & Team Leadership
- Client Relationship Building
- Relationship building and management
- Account Management
Languages
Finnish
Native language
English
Advanced
C1
Spanish
Beginner
A1
French
Beginner
A1
Timeline
Account Executive & Head of Castings
Noblevents Oy
01.2019 - Current
Director of Dance & School Manage
Estrada school of arts
01.2018 - 01.2019
Promotion Specialist
Irokeesi Oy
01.2010 - 01.2011
Promotional Specialist
Irokeesi Oy
01.2009 - 01.2016
BA - Dance and choreography
ACTS - Ecole de danse contemporaine
Contemporary and modern dance
DIE ETAGE - School for Performing and Fine Arts Academy
Business and marketing
Business Collage
Bachelor of Culture Management -
Humak University of Applied Sciences
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