Summary
Overview
Work History
Education
Skills
Road Cycling
Languages
Timeline
Generic
Sari Metsola

Sari Metsola

Ilola

Summary

As an accomplished Sales and Business Development Manager with over 20 years of extensive experience in international sales and customer relationship management, I specialize in the strategic growth and development of key accounts within the Technology Industry . My expertise encompasses forging strong relationships with major stakeholders across global markets, including North America, Europe, and Asia. I have a proven track record of successfully expanding customer bases and enhancing brand loyalty through marketing strategies, targeted social media campaigns, and dynamic sales initiatives.

My role as a key communication point for clients ensures that customer needs are not only understood but actively addressed, leading to sustained profitability and business growth. I excel in environments that require independent decision-making and a hands-on approach to problem-solving. My experience in promoting products, planning international exhibitions, and spearheading sales strategies aligns perfectly with organizational goals to drive global market presence.

Overview

10
10
years of professional experience

Work History

Key Account Manager

Loval Oy
09.2021 - Current

- Responsible for a sales budget of 13 million EUR last year, leading sales for a strategically important product line as part of the management team. This product line operates as a separate business unit.
- Price negotiations and pricing strategies to maintain profitability
- Responsible internal Nibe companies key accounts in the Heat Pump industry, focusing on developing tailored solutions for global markets.
- Lead the creation of social media content and marketing plans to enhance brand visibility and engagement.
- Organize and plan trade fairs to strengthen brand presence and establish new business relationships.

- Strengthened client relationships through regular communication and effective problemsolving.

- Coordinated with internal teams to ensure timely delivery of products and services, meeting client expectations.
Loval reports an annual turnover of 74 million EUR in 2023 and has 420 employees. Loval is a subsidiary of NIBE, a publicly traded company with a turnover of approximately 4292 million EUR.


Export Sales & Marketing

Finelcomp Oy
08.2019 - 07.2021

- Sales Budget 6M EUR, Finelcomp turnover 2021 was 17 M EUR

- Developed new business and implemented comprehensive marketing, social media, and export strategies across Spain, the UK, and Russia.
- Managed relationships with biggest Key Account in Norway
- Produced sales reports and forecasts to monitor performance and inform strategic decisions.

- Negotiated contracts with international clients to secure favorable terms for both parties

- Incorporated product knowledge to create unique customer solutions and inspire confidence in purchase.

Account Manager

Hilti Oy
06.2018 - 08.2019

- Sales Budget 700000 EUR, HIlti Finland turnover 63 M EUR, Hilti Group CHF 5.9 billion

- Technical product training 1month in Manchester UK

- in the first year I successfully achieved sales targets

- Increased client satisfaction by building strong relationships and addressing their needs promptly.

- Maintained high client retention rate by providing exceptional customer service and anticipating client needs

Account Manager / Sales Manager

Wulff Entre
05.2017 - 06.2018

-Sales Budget 1M Eur, Wulff Entre liikevaihto 2018 n. 12M EUR Wulff- Yhtiöt 28M EUR

- Managed account relations and led international service sales initiatives for the Marine and Offshore industry.

- Successfully expanded the customer base and built strong relationships with key industry stakeholders.

- Frequently traveled to the USA, Europe, China, and Singapore to meet clients, assess their needs, and provide bespoke support.

- Marketed and sold exhibition services, including project management, custom stand design, and participation in the Finland Maritime Pavilion at major Maritime and Offshore events.

- Applied deep industry knowledge to offer strategic advice to clients, enhancing their exhibition impact and success.

- Consistently prioritized customer satisfaction, fostering enduring partnerships and delivering exceptional service.

Sales & Marketing Coordinator

Blue Ocean Solutions / Keppel Offshore & Marine
02.2016 - 05.2017

- No sales budget, Start up Company, owned by Keppel Offshore & Marine, Singapore, total revenue 2017 $6.0 billion

- Regularly traveled with the management and sales teams to engage with ship owners (Cruise Ships, Containers, Tankers) and operators across Europe and the USA.

- Demonstrated a commitment to continuous learning by actively enhancing technical knowledge of equipment used in the installation and commissioning processes on cruise ship.

- Proactively expanded the marine industry network and contacts, particularly in the USA and Europe, seeking out potential partners.

- Designed exhibition stands with a strategic focus on acquiring new customers and generating leads.

- Conducted detailed market research and monitored industry media to stay informed about trends, competitor activities, and market demands.

Sales Manager

Wulff Entre
07.2014 - 02.2016

- Sales Budget 1m Eur

- Account Management Marine & Offshore customers in Finland

- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.

- Travelling in USA, Europe, China

- Working together with Business Finland

- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.

Education

Diploma - Key Account Management

Aalto University Executive Education
Helsinki
02.2022

Specialist Qualification in Foreign Trade - International Business

Management Institute Finland
Helsinki, Finland
03.2018

Airline Cabin Training - Aviation

Futura International Airways
Tenerife, Spain
03.2007

Associate of Applied Science - Aviation And Travel Agency

Haaga-Helia Universcity of Applied Sciences
Porvoo
05.2003

Skills

  • Client Relationship Building
  • Business Development
  • Key Account Management
  • Data-driven decision-making
  • International Business
  • Strategic Partnerships
  • Lead generation
  • Sales strategy
  • Trade fairs
  • Teamwork
  • problem solving
  • self management

Road Cycling

I am deeply passionate about road cycling. I started to compete in long-distance rides during the seven years I lived in northern Tenerife. I dedicated all my free time to cycling, enjoying the challenging mountain routes available throughout the year. Every year, I participated in challenging long-distance competitions, spanning 150-200 km, at renowned locations in Spain such as the Pyrenees and Sierra Nevada, including events like Quebrantahuesos and Requena Tierra de Vinos. Remarkably, I earned a trophy in each competition, consistently placing second, despite competing against professionals while not being one myself. I have also completed the demanding ride from London to Paris. Cycling is an integral part of my lifestyle, and I am eager to continue enjoying this passion during my holidays in Tenerife and while exploring the picturesque routes of Finland each summer

Languages

suomi
Native language
English
Proficient
C2
Spanish
Advanced
C1

Timeline

Key Account Manager

Loval Oy
09.2021 - Current

Export Sales & Marketing

Finelcomp Oy
08.2019 - 07.2021

Account Manager

Hilti Oy
06.2018 - 08.2019

Account Manager / Sales Manager

Wulff Entre
05.2017 - 06.2018

Sales & Marketing Coordinator

Blue Ocean Solutions / Keppel Offshore & Marine
02.2016 - 05.2017

Sales Manager

Wulff Entre
07.2014 - 02.2016

Diploma - Key Account Management

Aalto University Executive Education

Specialist Qualification in Foreign Trade - International Business

Management Institute Finland

Airline Cabin Training - Aviation

Futura International Airways

Associate of Applied Science - Aviation And Travel Agency

Haaga-Helia Universcity of Applied Sciences
Sari Metsola