Summary
Overview
Work History
Education
Certification
Timeline
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Selina Yang

Waterloo,Ontario

Summary

  • Skilled in digital marketing and e-commerce, with hands-on experience in Shopify, Google Ads, Google Analytics, HubSpot CRM, Tableau, Excel (VBA), Python, R, Canva, and Figma.
  • Experienced in campaign creation, website management, and performance analysis, driving brand visibility, customer acquisition, and improved ROI.
  • Strong leadership, communication, and teamwork skills, proven through leading sales teams, managing client portfolios, and coordinating cross-functional projects.

Overview

2
2
years of professional experience
1
1
Certification

Work History

Digital Marketer

Aisha Comfortable Coliving Inc.
Waterloo
01.2025 - 08.2025
  • Redesigned and structured the company website from the ground up, transforming a non-functional site into a user-friendly platform while integrating AI features that automated the leasing process (notifications, document collection, tenant–landlord matching), improving client experience, and operational efficiency.
  • Developed and executed organic marketing campaigns across 15+ social media accounts (Instagram, Facebook, TikTok, LinkedIn), building brand visibility, and steadily driving traffic to the website.
  • Led a sales team of four in client outreach, communication, and portfolio management, driving customer acquisition and strengthening long-term relationships.

Office Admin and Marketing

Brandco Direct Inc
Toronto
01.2024 - 04.2024
  • Maintained and updated the Shopify e-commerce platform, including landing pages, SEO, product listings, inventory, and backups, while also overseeing the entire sales process, from live customer support to shipping coordination, and after-sales service.
  • Managed paid Google Ads campaigns, and used Tableau, Excel, and Google Analytics to monitor performance, track customer behavior, and optimize marketing effectiveness.
  • Planned and launched product-focused marketing campaigns across Google Ads and Shopify, aligning promotions with seasonal demand and customer interests to increase traffic and conversions.

Marketing Operations Manager

Easy Transfer
Singapore
03.2023 - 08.2023
  • Achieved over $7M in sales by translating complex financial concepts into clear and compelling messaging, building trust and loyalty with a portfolio of 350+ clients.
  • Designed and implemented customer segmentation and targeting frameworks, enhancing campaign precision and driving ROI in multi-channel marketing initiatives.
  • Conducted comprehensive market research and competitive analysis, leading to the development of innovative strategies that enhanced customer engagement and retention.

Education

Mathematical Economics - Finance Specialization

University of Waterloo
Waterloo, Ontario
09-2027

Certification

  • Foundations of Digital Marketing and E-commerce - July 2025
  • HubSpot Academy Digital Marketing - July 2025

Timeline

Digital Marketer

Aisha Comfortable Coliving Inc.
01.2025 - 08.2025

Office Admin and Marketing

Brandco Direct Inc
01.2024 - 04.2024

Marketing Operations Manager

Easy Transfer
03.2023 - 08.2023

Mathematical Economics - Finance Specialization

University of Waterloo

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Selina Yang