SHENG WANG

· CSR & ESG Strategy:Developed localized CSR strategies for AstraZeneca, Novo Nordisk, and Schlumberger, translated global ESG priorities into impact-driven initiatives through market analysis and needs assessments.

· Compliance: Orchestrated the execution of €1.2 million in charitable donations, ensuring alignment with Chinese regulatory requirements and global corporate governance standards.

· Channel Growth: Optimized core platforms (Tencent Charity), expanded new digital frontiers, including ByteDance, JD, Xiaomi and China Mobile Charity, orchestrated flagship initiatives (Warm Package, Clean Water) via data-driven content.

· Data Analytics: Conducted performance monitoring and donor data analysis to refine growth strategies and maximize fundraising efficiency.

· Top Rankings: Secured Top 3 rankings on ByteDance, Xiaomi, and China Mobile Charity (2020-2022).

Responsible for Qualcomm Social Media Content Team

· Tech Content Strategy: Orchestrated social content planning and production; synthesized complex technologies (5G, AI, IoT, C-V2X) into high-impact digital assets.

· Performance Monitoring:Directed social listening and data analytics to track content performance, optimizing engagement and technical reach (Website, HTML5 mobile pages).

· Ecosystem Integration:Synergized communication across Qualcomm’s ecosystem, including major OEMs and ISV partners.

· Event Marketing:Managed the digital footprint for global summits: CES, MWC, Tech Summit, and ChinaJoy.

Responsible for retainer clients including both B2C brands: S.Pellegrino, HP and B2B brands: Bosch (power tool), Clariant

· Award-Winning Performance: “Bosch Power Up Your Life" campaign, winning the Gold Award for Brand Development at PRWeek Awards Asia 2016.

· Integrated Strategy Planning: Developed annual brand communication strategy and managed diverse portfolios across B2C (S.Pellegrino, HP) and B2B (Bosch, Clariant) sectors.

· Multi-Channel Production: Orchestrated content development including websites, HTML5 mobile pages, viral videos, e-magazines, and Super KOL/media collaborations.

· Business Development: New pitches for global brands, including Bosch, S.Pellegrino, Perrier and Henkel.

Responsible for L’Oreal Paris & MAKE UP FOR EVER official social media account management

· Sales Impact: Drove an 800% sales increase for Base Magique via a social-only investment pilot for new platform testing; contributed 20% of total channel sales for Lucent Magique.

· Social Governance: Managed official social channels and community sentiment, moderating 30,000+ BBS interactions and conducting daily performance monitoring to optimize campaigns and improve brand buzz KPIs.