Dedicated marketing enthusiast with a strong background in business information technology and currently pursuing a master's degree in business analytics. Ultimate career objective is to seamlessly integrate the power of social media paid ads, including platforms like Facebook and LinkedIn, with the strategic promotion of SEO content based on thoroughly researched data. Aim is to make this process second nature, effortlessly adapting to evolving marketing trends and technological advancements.
Hi, I’m
Tatiana Tongwa
Lahti
Summary
Overview
2
years of professional experience
Work History
Spritju
Content and Branding Intern
01.2025 - Current
Job overview
- Grew a LinkedIn Newsletter from 0 to 300 subscribers in less than a week.
- Crafted educational newsletters related to energy traceability.
- Review the meta descriptions, titles, and keywords for all the website pages to ensure SEO compliance.
- Reviewed the site content and UX experience for better performance in SERP, translating to a higher % site health of 92% in SEMrush.
- Ensure consistent messaging across platforms through cross-team collaboration
- Curated visual assets library which streamlined creative process when designing new marketing materials and updating existing ones.
Katch
Social media content creator
01.2024 - 07.2024
Job overview
- Created and managed content for social media pages, which led to an increase of 40 new subscribers to the company's LinkedIn monthly newsletter
- Scheduled regular postings using social media management tools, ensuring a steady stream of fresh content for followers' consumption.
- Supported the Marketing Team and CMO with project organization
- Performed administrative tasks such as participating in the recruitment of new interns to the marketing team enhancing full functionality of the team
- Researched industry megatrends, competitors, and market developments
- Prepared promotional materials in collaboration with CMO and Design Team
- Built relationships with customers and engaged social media followers
- Attracted freelancers to the platform by sending company info
- Conducted research on 'The Art of Selling Skills' for a thesis with Kyky Today
LAB UAS Research Branch (GoLAB Team)
Content Writing and Pedagogy
06.2023 - 08.2023
Job overview
- Designing 5 lessons for online courses, mainly on Sustainability-related topics such as Sustainable Waste Management, Big Data, and Circular Economy using Rise articulate
- Excellent communication skills, both verbal and written.
- Self-motivated, with a strong sense of personal responsibility.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Managed time efficiently to complete all tasks within deadlines.
Education
Lappeenranta-Lahti University of TechnologyLappeenranta, Finland
Msc from Business Analytics
07.2026
University Overview
- GPA: 40/120 ECTS
- Completed Coursework: Investment Analysis with Excel, 2025
- Completed Coursework: Analytics for Business with MATLAB, 2025
- Completed Coursework: Free Analytics Environment with R, 2024
- Completed Coursework: Marketing Analytics with R, 2025.
LAB University of Applied Science
Bsc from Business Information Technology
06.2024
University Overview
- GPA: 4.58/5
- Thesis Statement: The Art of Selling Skills: A Marketing Approach for SMEs and Freelancers in Kyky Today oy
- Recipient of LUT-yliopiston ja ammatillisen koulutuksen tukisäätiö, Autumn, 2024
- Study Abroad: European Creative Initiative - HU University of Applied Science, Utretch, Netherlands
Skills
- SEO Content Writing
- Copywriting
- Social Media Management
- C#
- HTML
- CSS
- WordPress
- Analytical Skills
- Research
- MS Office Suits
- Managerial Skills
- Leadership
- Canva
- Google Suits
- Slack
- Trello
- Google analytics
- CMS
Languages
English
Native language
French
Proficient
C2
Finnish
Intermediate
B1
Hobbies and Interests
Hobbies and Interests
- Volleyball
- Cooking
- Reading
- Walks in Nature
- Travelling
Volleyball
Volleyball
At 15, my dad suggested volleyball suited my build better than basketball, so I stepped onto the court. Though nerve-wracking, my first practice was exciting. Intense warm-ups boosted my flexibility, preparing me to move gracefully. Countless drills refined my setting skills, and every mistake became a lesson in precision and timing, especially when I nailed a flawless set. Teamwork emerged as my cornerstone; exercises and scrimmages taught me to read cues and communicate effectively, turning individual effort into collective success.
Timeline
Content and Branding Intern
Spritju
01.2025 - Current
Social media content creator
Katch
01.2024 - 07.2024
Content Writing and Pedagogy
LAB UAS Research Branch (GoLAB Team)
06.2023 - 08.2023
Lappeenranta-Lahti University of Technology
Msc from Business Analytics
LAB University of Applied Science
Bsc from Business Information Technology
Similar Profiles
Someshwar WavhalSomeshwar Wavhal
Product Engineer at Andritz OyProduct Engineer at Andritz Oy
DİLARA BAĞCIDİLARA BAĞCI
Physical Therapist at Besiktas Sport ClubPhysical Therapist at Besiktas Sport Club
Anton MatrosovAnton Matrosov
Asiakkuusneuvoja/ Myynnin Palvelut at OP HämeAsiakkuusneuvoja/ Myynnin Palvelut at OP Häme