Tatiana Davydova

Responsibilities:

• maximize the product's value increasing the Client's Lifetime
• work in LeSS Huge Framework, plus teams training
• make roadmaps and order a backlog
• set long-term goals
• generate new hypotheses
• evaluate the impact of done stories on business metrics
• lead the Area Analytics Community
• establish work with the main stakeholders to meet their needs
• SLO reaching control

Achievements:

• Developed a product development strategy and roadmap for three years.
• a positive trend in improving Retention Rate by 4,65 percentage points
• an increase in the volume of trading per trader above the trend by 30%
• process optimization led to a decreased T2M by 30%
• our channel became the 3rd in influence on customer activation
• implemented a data-driven discovery process
• set up work with HADI cycles while simultaneously supporting the current processes of communication with customers (emails, push notifications, messengers)
• set up processes to support a high Employee Satisfaction Index and low Time to Market
• generated dozens of hypotheses that have advanced us towards achieving annual goals
• developed year business key results in numbers (Lifetime, Retention Rate, ARPPU)

Responsibilities:

• manage the department (10 team members, created a team on my own)
• manage business processes with other divisions of the company (product development, geo managers, testing, analytics, lead generation, promo, design, etc.)
• build marketing communications strategy: concept, segmentation, content plan, monetization model, multichannel reach (emails, push notifications, messengers)
• compile detailed monthly departmental reports and updates
• find the most profitable cases
• monitoring of new features and software in the industry
• product management in in-house communications software
• maintain Anti-Spam policy
• consistently implement and test new formats, services, and ideas

Accomplishments:

• сreating CRM marketing in the company from scratch. Сommunication channels have become the second source of general product revenue. Revenue growth from channels by 40 percent in 2 years.
• organized business processes for work in 18 languages. Separated strategies for regions (Asia, Africa, Latin America, and others)
• created Retention department, optimized internal team processes (including time management)
• implemented several attribution models, analytics systems for monitoring business metrics
• improved deliverability of emails by introducing a set of measures (multi-domain dispatch infrastructure, dynamic periodicity, and others)

Responsibilities:

• lead generation on the site and third-party resources
• Improve the site and usability, elaborate the content of promotions and special offers
• create landing pages
• communicate with partners and the media, prepare and participate in events

Achievements:

• contributed to the overall growth of the email marketing by 4 times
• increased the conversion rate of manual mailings, updated templates
• contributed to the increase in the receipt of new leads by 50%
• created from scratch and managed several parallel Internet projects of the company

Responsibilities

Creating and maintaining client communication strategy, improving the performance of channels (email marketing mostly).

Accomplishments:

• changed the concept of manual mailings (a new type of content)
• increased the clickability of emails (up to 35%)
• a completely new system of transactional emails
• increased the number of orders from mailings (4 times)
• increased the subscriber base (3 times)
• implemented a new, more effective EPS for mailing
• an in-house EPS prototype

Responsibilities:

Coordination of all areas of advertising and PR activities of the online store, book market analytics, pricing model, Internet marketing, partnerships, business development, department management.

Accomplishments:

- Effective online and offline marketing campaigns

- Improvement of ROI metrics

- New relevant content: news, book reviews

- Developed targeting advertising software inside the product

- PR outcomes: long-term partnerships with the leading media

- Social media campaigns started (Twitter, Facebook, Habrahabr, Livejournal)

- New site created: usability, design

- New branding campaign ideas

- Brand loyalty events (workshops, exhibitions, competitions, etc.)

- New strategically important partners, affiliate program innovations.